guardian Malaysia was today conferred the Malaysia
Book of Records (MBOR) title for the ‘Largest Membership
Registrations in a Rewards Programme in a Year’, marking a phenomenal growth of MYguardian Rewards, its app-based loyalty
programme. The ceremony was held at its newly refurbished guardian KLCC – the brand’s
first-ever flagship store – which reopened recently.
MYguardian Rewards signed up 6.2 million
unique members in its first year, up to March 2026 – a sharp rise that
outperformed industry standards. By August 2026, the membership number had
grown to over 7.5 million and hence, guardian is dedicating the month of August to celebrate this
milestone with its members.
A Record-Setting Loyalty Programme Unlike Any Other
Priscilla Wu, Managing Director of guardian Malaysia and Brunei, said:
“We are No.
1* and our rewards programme is big, but more importantly, we have the largest sign-up
of members in a year – or, dare I say, the fastest growing. This signifies the
trust of customers and the attractiveness of the personalised experiences
behind our MYguardian Rewards programme, unlike any other out there.”
“Having
verified the data submitted to us, we are delighted to announce that MYguardian Rewards’ success in signing up
over six million unique members in a single year has set a new record in Malaysia.
This success testifies to both the widespread reach of the rewards programme as
well as its popularity amongst Malaysians,” said Jwan Heah Yeow Hooi,
Chief Operating Officer – Malaysia Book of Records.
A Rewarding Ecosystem
MYguardian Rewards is guardian Malaysia’s all-in-one rewards
platform that has redefined how Malaysians shop, save and stay well. Its
one-app experience delivers personalised, instant points earning and rebates
that is powered by a robust and sophisticated customer intelligence engine. The
platform’s profiling of each shopper enables tailored promotions, exclusive
partner campaigns besides experiential members-only fiestas. With more than 80 MYguardian Partners across food &
beverage, fashion, beauty, lifestyle and other categories, MYguardian Rewards has an enriching
ecosystem that allows members more ways to earn and enjoy their MYpoints.
A Month-long Celebration
guardian KLCC’s choice as the venue is
fitting: it originally opened in 1998 as the retailer’s first flagship store
and having undergone a refurbishment exercise, this 4,714 sq ft store now
reopens with experiential elements, warm colour tones, bold signages that enables
wayfinding as well as an enhanced guardian Picks besides the debut of the Embrace Midlife Wellness bay. It
is also the first guardian store in the Klang Valley with self-checkout
counters.
This
store is also home for close to 200k MYguardian Rewards
members shopping there since March 2025 – making it among
the top stores patronised by members. Just as its 1998 opening was a milestone,
the recognition today marks another in guardian’s journey towards celebrating its Diamond Jubilee next year!
“This milestone belongs to our team members, suppliers, brand partners and most
importantly, our customers,” added Priscilla.
In order
to thank its customers and loyal members, guardian is marking the occasion with the following promotions
which have been on-going throughout August:
- MY Beautiful Malaysia campaign offers up to 50% off across 7,300 products
store-wide. MYguardian Rewards members earn 5x points for their purchases
- Since August 6th, MYguardian
Rewards members spending RM 200 and
above in a single receipt will receive a free portable USB heated
flask with warmer bag (3 designs)
- There is also an exclusive guardian x FIZIWOO batik-inspired tote bag collection
that comes in two designs. Non-members can purchase it at RM 29.90.
Members can purchase it at RM 19.90 or redeem
it using 2,800 MYpoints!
- For MYguardian Rewards members who patronise this newly refurbished guardian KLCC store, a selection of full-sized health, wellness and beauty products are available on a special promotional price of RM 1 only. This promotion happens from August 27th to 31st, while stocks last.
“The Malaysia Book of Records’ recognition strengthens our commitment to continue delivering meaningful value, rewards and personalised experiences to our members. We’ll continue innovating and enhancing the rewards ecosystem so that MYguardian Rewards will remain the favourite platform for Malaysians nationwide,” concluded Priscilla.
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