Affectionate Intelligence Makes Waves at LG Convention 2025 | LG AI Tech Doesn’t Just Think — It Understands You

 

 

LG Electronics Malaysia (LG) recently unveiled its vision for more empathetic technology at the annual LG Convention in Bangsar South. 

Powered by Affectionate Intelligence (AI), the showcase featured an impressive line-up of AI-enhanced consumer electronics, demonstrating the company’s commitment as a Smart Life Solution Company to creating technology that truly understands and adapts to users’ needs. 

This prestigious convention has been the nation’s premier platform for unveiling LG’s latest cutting-edge innovations and cornerstone of LG’s product launches in Malaysia for over a decade. 

At the heart of LG’s presentation was the transformative approach of Affectionate Intelligence (AI), emphasising the company’s vision of a future where technology does not just automate tasks, but understands, adapts to and enhances the overall human experience - making users feel understood and enriching everyday moments. 

 

“The next frontier isn’t just smarter technology – it’s more empathetic technology,” said Justin Choi, Managing Director of LG Electronics Malaysia.

 

“Our AI-powered consumer electronics demonstrate how we’re creating solutions that understand real human needs rather than forcing users to adapt to technology. These innovations learn from your behaviours to anticipate needs before you even express them, giving you more time for what truly matters.” 

 

 

Leading the showcase were LG’s latest OLED televisions featuring advanced AI picture and sound processing that automatically optimises viewing experiences based on content and environment. The AI-powered displays deliver personalised entertainment that adapts to viewing preferences and room conditions.

 

The LG AI Air DualCool™ air conditioning system impressed attendees with its intelligent cooling technology that learns usage patterns and automatically adjusts temperature and airflow for optimal comfort while maximising energy efficiency.

 

LG’s innovative Washer with AIDD (AI Direct Drive) technology showcased how artificial intelligence revolutionises laundry care by detecting fabric types and load sizes to customise wash cycles, ensuring optimal cleaning while protecting delicate garments.

 

The convention also provided a sneak peek at the LG MoodUP refrigerator with customisable LED door panels that change colours via the ThinQ app and a built-in Bluetooth speaker that allows connection to external devices, providing the freedom to play the music of your choice. 

With multiple modes, it transforms your home into the perfect party venue for personalised kitchen ambience, demonstrating how AI enhances everyday kitchen experiences. 

 

Complementing the AI-focused line-up, LG introduced its first Malaysian microwave oven range featuring Smart Inverter Technology, EasyClean™ with antibacterial coating, various intelligent cooking and fast yet even heating and defrosting mode for convenient culinary experiences. Visitors could also preview the LG dishwasher designed specifically for Malaysian households with time-saving and energy-efficient features. 

 

Convention attendees were treated to an exclusive first look at the LG Healing-Me Arte Massage Chair, winner of the 2024 Red Dot Design Award, featuring a soft, curved design, ergonomic comfort and intuitive controls. 

Also showcased was the LG PuriCare™ Majove DUAL Inverter Dehumidifier with LG ThinQ™ for easy monitoring and control, featuring Smart+ mode that provides tailored comfort by sensing current humidity and automatically adjusting both compressor and fan speed to ensure refreshing air suited to your environment. 

 

LG also presented the newly launched LG PuriCare™ ATOM-U Water Purifier, demonstrating how these innovations integrate seamlessly into modern Malaysian homes. 

 

With Affectionate Intelligence at its core, LG Malaysia invites consumers to embrace a new era of smarter, easier and healthier living - making Life’s Good at every touchpoint through technology that truly understands and cares.

 

For more information on LG Malaysia, please visit LG’s official website at https://www.lg.com/my or follow LG’s official Facebook page at https://www.facebook.com/LGMalaysia. 

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Shopee Affiliates Drive Brand Success in 10.10 Brands Festival | One Million Videos Generated & 4X Livestream Growth

 

Shopee Affiliates were a key success driver for brands as trusted livestreamers and content creators generated close to one million Shopee Videos during Shopee Malaysia’s 10.10 Brands Festival—a 34X increase compared to a typical day, driving overall sales growth for Shopee Mall brands on the platform. As a whole, new and existing Shopee Mall brands experienced a total of 8X growth uplift, and 6X increase in orders, when compared to an average day as Shopee Affiliates continues to help local brands grow through interactive content and personal shopping experience. 

Top brands featured by Shopee Affiliates included SKINTIFIC, Glad2Glow, Panda Eyes, Dr. Cardin, and Masdora,  based on order volume.

New brands on Shopee Mall participating in Shopee Malaysia’s 10.10 Brands Festival for the first time saw their sales grow 36X when compared to an average day. These brands also saw their campaign day orders increase by 13X, fueled by increased Shopee’s commitment to Lowest Price Guaranteed, exclusive promotions, and high visibility through Shopee’s in-app features, such as Shopee Live and Shopee Video, and support from Shopee Affiliates.

“This 10.10, Shopee Live has showcased its capability as a strategic hub for sellers to interact better with consumers as we see a 2X uplift of brands livestreaming during 10.10 as compared to an average day. Over 25 million Shopee Live vouchers and more than 21 million Shopee Coins were claimed during the campaign period, attributable to increased user engagements on livestream. We are also thrilled to report that Shopee has helped Malaysians save more than RM70 million through enticing platform and store wide vouchers," said Tan Ming Kit, Head of Marketing and Business Intelligence at Shopee Malaysia. 

Shopee also observed a growing consumer interest in women’s fashion and beauty products, with Health & Beauty, Home & Living, and Groceries & Pets leading in spending this 10.10. Top product categories included skincare products, home improvement tools, and supplements, while top searches featured power banks, sandals, blouses, slippers, and mobile phone accessories.

Shopee's 10.10 Brands Festival has once again highlighted its commitment to empowering brands and driving substantial sales growth. The event provided a dynamic platform for local and international brands to connect with consumers, showcase their products, and maximize their reach. Shopee is dedicated to fostering a vibrant e-commerce ecosystem in Malaysia, supporting brands in their growth journeys, and enhancing the overall shopping experience for consumers.

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Shopee E-Commerce Unveils How Malaysians Gear Up for Digital Inclusion

 

Shopee Malaysia officially unveils ‘Past the Starting Line: Adapting to Malaysia’s Digital Consumers in 2023’ Consumer Trends Report. Of 2,150 Malaysian buyers surveyed, 60% remain steadfast in achieving ambitions and enjoyment in e-commerce in 2023. In fact, buyers under categories such as Mobile & Accessories (61%), Automotive (60%), Fashion (59%), and Home & Living (59%) are becoming more tech-savvy and fully aware of their diverse needs in supporting local businesses for a future-forward economy.

1. Increased and savvier use of digital services

When asked what their New Year Resolutions are in 2023, 35% of Malaysians want to prioritise personal health and wellness this year. The degree to which they look to self-improve is spread: better lifestyle and living choices (26%), upskill and nurture hobbies (23%), and increase social confidence (16%). When thinking about discovering and buying items, 39% of buyers plan to buy more home and living products in 2023, 38% show interest in family essentials like household goods, 13% gain knowledge through books and games, and 10% equip themselves with workout and travel gear.

Because they are more digitally savvy and spending more time online in all parts of their consumer journey, 51% of buyers see the increased importance of greater personalization and shopping flexibility for the new year. In particular, 32% of Malaysians across all categories want to explore Shopee's circle deals and live shopping, and 17% want to embrace mindful shopping by being sustainable in support of local inclusive businesses. 

2. Growing adoption of digital services for rural communities

When Shopee asked the surveyed buyers about their interest in locally made goods from Borneo sellers, 5 in 10 buyers expressed interest in supporting local businesses in Borneo to improve their living standards. 35% consider shifting preferences to shop for more local goods, and the remainder carries on with their learned and adopted online shopping habits. Many are excited to support Made-in-Malaysia products from underserved communities in rural areas because of their high quality and durability. Sellers outside big cities can seek inspiration from Khairul Aming, local entrepreneur from Kelantan, who was awarded the Super Favourite MCO Entrepreneur at Shopee Super Awards 2022 for having remarkable growth through the support of loyal buyers.

“We continuously work with a user-centric approach to keep ourselves well-informed of the trends and buyer contexts to create a positive impact through our inclusive ecosystem. This helps us channel efforts and optimally address user needs to share the future of the digital economy. And thanks to all their efforts and blessings, Shopee ranks first in the YouGov Best Brand Ranking in Malaysia and won gold for Kantar’s Strongest Malaysian Brand in the ‘General Retailers’ and ‘Lifestyle App’ categories. We look forward to coming together, celebrating, and giving back to our local communities with greater hope so Malaysians can enjoy a joyful shopping experience,” said Kenneth Soh, Head of Marketing Campaigns at Shopee Malaysia.

3. The rise of younger, more purposeful buyers

With the rise of younger, more purposeful buyers, many will not compromise on principles. 7 in 10 Malaysians strive to make smarter purchasing decisions through insightful content such as product warranty, live demos, and unboxing to ensure the products they love are worth the value. Since buyers pay close attention to what a seller stands for and does, they can interact with Shopee’s diverse community of influencers and affiliates to discover and enjoy an authentic shopping experience.

Terence Pang, Chief Operations Officer at Shopee said, “We have seen in the past two years, how adoption of digital services like e-commerce can improve people’s lives and transform the way consumers and businesses connect. Despite many having come online, we’re only just past the starting line in Malaysia’s digital economy, with a greater long-term opportunity to help more people benefit. In the coming year, these digital consumers will continue to shape the future of the digital economy. Shopee is sharing key consumer trends we have observed that businesses need to adapt to, and those who do so, will lay the foundation for a resilient digital ecosystem that will enable them to reach more users in the future. We are committed to helping our partners understand these trends and unlock more opportunities.”

Buyers will continue to influence the future of the digital economy with higher expectations of their online interactions. 32% of buyers intend to spend more time in 2023 to de-stress and earn coins through Shopee Prizes. Over 29% choose to support local businesses and products via Shop Malaysia, 28% habitually find authentic and genuine goods at Shopee Mall, and the remainder follow trends and latest products sold on Shopee Live and donates to the underserved via ShopeeGivesBack.

‘Past the Starting Line: Adapting to Malaysia’s Digital Consumers in 2023’ Consumer Trends Report is part of Shopee’s thought leadership series. These data-driven insights allow online sellers and buyers to tap e-commerce and digital services to drive resilience and stay relevant. Further insights on Malaysian influencers will be shared in greater detail in the coming week.

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