TOP, the No.1
brand in Peninsular Malaysia in the Detergent category brought back-to-school cheer to more than 400
children from across the nation, through its ‘A Brighter Future with TOP’
campaign that successfully raised funds for new school uniforms, shoes and socks.
TOP collaborated with leading retailer, Giant to carry out the charity fund raising campaign
from November 13 to December 13, which saw 30 cents from the
sales of selected TOP products from all Giant outlets
nationwide channeled towards providing the back-to-school necessities for
children aged between 7 to 17 years from 18 care organizations. Thanks YOU be one of the supporter and donation.
The school necessities include a
full school kit of brand new uniform, shoes and socks for each child.
Among the 18 charity homes are Rumah
Kebajikan Karunai Illam (KL/Selangor), Rumah Solehah (KL/Selangor), Pertubuhan
Bela dan Didik Anak-Anak Yatim & Miskin Daerah Padang Terap (Kedah/Perlis),
Batu Grace Home (Kedah/Perlis), St Joseph Penang (Penang), Rumah Permata Kasih
(Penang), Persatuan Kebajikan Islam (PERKASA) Terengganu (Kelantan/Terengganu),
Rumah Anak Yatim dan Dhuafa' Siti Aminah (RAYSA) (Kelantan/Terengganu), Ipoh
Boys Home (Perak), Pusat Jagaan Anak-Anak Yatim Nurul Iman (Perak), Pertubuhan
Anak Yatim & Kebajikan Darul Izzah (Girls) (Pahang), Pusat Jagaan Wanita
dan Kanak-kanak Casa Harapan (Pahang), Vinashini Home (Negeri Sembilan), Pertubuhan
Anak Yatim Darul Aminan (PAYDA) (Negeri Sembilan), Pertubuhan Kebajikan
Anak-anak Yatim Islam Daerah Jasin (Melaka), Pusat Jagaan Kanak-Kanak Harapan
Bukit Baru (Melaka), Rumah Anak anak Yatim Shafar (Johor), Esther & Daniel
Home (Johor).
The campaign had two simple
objectives, which is to give these children new uniforms that they can take
pride in, that can motivate them to achieve more by boosting their
self-confidence and self-esteem; and to educate them on the importance of a
hygienic lifestyle, including caring for their clothing so that they are clean
and hygienically laundered.
Uniforms for children from care
organization across the nation will be ready for collection before school
reopens, giving the children the peace of mind that they will be dressed for
success in the new school year.
As part of the education
component of the campaign, the Southern Lion team, held a laundry workshop for
the children from Rumah Solehah and Rumah Kebajikan Karunai Illam at Rumah
Solehah. The new school uniform kits were also presented to the children at
this event.
The children were actively
engaged in learning how to read garment labels to determine how the items
should be laundered, how to correctly use washing machines especially on how
much detergent and softener are to be used based on the load size, and the
hands-on ‘hand wash’ session that had the young participants splashing around
happily.
Southern Lion
Sdn Bhd General Manager, Ms Carmen Foo thanked Giant and its customers for
their generous support of the program that has brought much hope and joy to more
than 1,200 children from care organization across the nation since its
inception over the past two years.
“We are grateful
for the support of Giant and their customers, who have given generously to
support a cause that is close to our hearts, and that means a lot to children
who have much less than what we take for granted. Their kind support has given
hope and joy to children who can look forward to starting the school year with
new uniforms, just like their other schoolmates. In return TOP is glad to
provide the innovation and benefits of our products to all. We are proud to be
part of an initiative that is motivating more children to enjoy a brighter
future. Our thanks to all TOP users who have made this possible for the third
consecutive year,” said Ms Foo.
Rumah Solehah administrator,
Cik Fathiiah, mentioned that TOP has stepped up to assist these children in a
meaningful way making them happy. “We
value the contribution for it has help us tremendously in caring for the
children’s needs and educating our children on the responsibility of taking
care of their school uniforms,” said Cik Fathiiah.
“We really
appreciate the school uniforms, shoes and socks given to us. It is nice to
start a new school year with clean and stain free school uniforms. We also had
a lot of fun participating and learning in the workshop. This will surely help
me to take good care of my new school uniform and other clothing” said Yamini
A/P Jagen resident of Rumah Kebajikan Karunai Illam.
Customer care line : 1800-88-0133
Based on Retail Index Service for Detergent
category for the 12 months ending September 2017 in Peninsular Malaysia.
(Copyright © 2017, The Nielsen Company (M) Sdn Bhd)
