In the
first partnership of its kind, leading health and beauty retailer Guardian
Malaysia and Ariani, a premium brand in headscarf fashion,
have produced an exclusive and delightful “Lebaran Edition” for Ramadan and
Hari Raya.
Available
exclusively to Guardian Malaysia customers, the “Lebaran Edition”,
is made from quality material, and comes in four designs inspired by Malaysia’s
flora, in colours currently in vogue.
During
the two-month promotion (from 1 May to 27 June) the scarves
can be purchased at half the recommended retail prices. At prices ranging
from RM29.90 to RM89.90, they represent a discount of between 54
and 57 per cent.
Speaking at
the launch today, Ms. Anna Hull, Merchandise Director of Guardian Health And
Beauty Sdn Bhd, said: “We are rolling out the specially designed items, just
before the holy month of Ramadan, to ensure our customers can get their hands
on these delightful, quality scarves and shawls in time for the Hari Raya
celebrations.
“The
exclusive-print headscarves come in four different designs,
and produced in quality materials that are both light and durable, making them
very wardrobe-versatile and easy to wear. Given these qualities, we
believe our Muslim customers will find them a valuable
addition to their wardrobe for the upcoming Raya festivities.”
On the
rationale for the collaboration with Ariani, Anna said: “Though Guardian
Malaysia is primarily a health and beauty brand, we have made it our policy to
put our customers first, always. In planning for Ramadan and Hari
Raya, we believe our customers would love to own some of the nicest headscarves
they can find in this country; and more importantly, at prices that are real
value for money!
“There is
no minimum purchase requirement. A customer only needs to purchase an item from
one of our many participating brands to be entitled to purchase any of the
headscarves. Even if you do not get one for yourself, they
make delightful gifts anytime for the female gender,” she added.
Datin Farah Haryani, Marketing Director of Ariani,
giving an insight into the partnership and exclusive designs, said: “The notion
of beauty from within through the use of the products in Guardian stores is now
further enhanced with the donning of the Ariani headscarves, all of which are
available for grab under one roof!”
She said, Ariani, a subsidiary of the JAKEL Group has crafted “Lebaran
Collection” headscarves with immaculate details in mind, and they are designed
to fulfil the three core elements – exclusivity, demeanour, and contemporary.
They come in four wonderful designs, with “Blooming Flowers” as
its theme. They are available in Essential Basic Shawl (Plain), Blush
Printed Square (Square), Blooming Printed Shawl (Shawl), and the cream of the
cream, the Florescence Premium Shawl.
PURCHASE WITH
PURCHASE MECHANICS:
For every purchase of one
participating brand, the customer is entitled to buy one scarf per design. In
other words, the customer is entitled to buy a total of four scarves, i.e. one
of each design. The customer who buys products from two participating brands,
is entitled to buy two scarves per design.
Among the main participating brands are: Dermo Expertise,
Maybelline, Pantene, Safi, and Thymos.
For full details and more information about Guardian Malaysia,
Website : www.guardian.com.my
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