Hearing mums’ concerns,
Dettol, the world’s No. 1 germ protection brand** has relaunched the
whole personal wash range of products recently to protect all Malaysian families
from 100 types of harmful germs.
Dettol ‘ProFresh’
is formulated to provide ‘12 hours odour protection’ and to ensure all day
freshness, even in Malaysia’s hot and humid weather. Dettol ‘ProSkin’ provides ‘8 hours moisturising’
to keep the whole family’s skin protected, which is often compromised when
exposed to harmful environment, such as strong sun rays or continuous air
conditioning.
Launched over 80 years ago,
Dettol has been the leader in germ protection and an active partner of all
mothers who want to protect their families.
Having committed to improve the health of families through better
hygiene, the brand consistently innovates solutions to fight evolving germs in
our environment, thus enhancing the quality and efficacy of its products to
safeguard consumers’ wellbeing.
No wonder it has earned the trust of mothers
worldwide to help her family members maintain good hygiene, which is essential
for good health.
Particularly in Malaysia, Dettol
has been the No. 1 germ protection brand over the years. As the brand continues
on its journey to find the right germ protection solution for Malaysian
families, Dettol has identified different needs in personal wash, which largely
narrows down to ‘odour protection’ and ‘skin protection’.
“We take shower to keep our
body clean. But beyond this basic need, there are more advanced and versatile
needs, which depends a lot on the family’s lifestyle. Particularly for Malaysian families, their
needs largely come down to 2 requirements: ‘odour protection’ that is mainly associated
with odour causing germs in sweat, which prevails in hot tropical weather; and
‘skin protection’ that keeps skin healthy and well moisturised -- a constant challenge
here due to higher exposure to sunlight and humidity, causing dust and germs to
stick to the skin. The new Dettol personal wash is designed to provide
‘protection from 100 harmful germs’ to address to both needs. ‘ProFresh’ is developed
to control odour causing germs and provide 12 hours of odour protection, and ‘ProSkin’
focuses on healthy skin, giving 8 hours moisturisation. Both platforms are dermatologically
tested and proven to be suitable for everyday use for families,” explained Kim Minyoung, Marketing Manager of Dettol
Malaysia and Singapore.
Dr. Steven Chow, Senior Consultant Dermatologist explained that, mothers today are cautious about
maintaining body hygiene and healthy skin of the family.
“Kids love playing outdoors,
and while mothers are very happy to see them being active and having so much
fun, they do worry at the invisible germs that may be clinging on to them. Not
to mention the smell! There is nothing quite as overpowering as the odour when your
sweaty children come home from physical activities at school. Effective germ
protection body wash in the bathroom is the solution for the whole family! As kids’
skin is vulnerable, dermatologically tested solutions are important” said Dr.
Steven.
He highlighted that many
people have the misconception that sweating causes body odour, especially.
“Sweat itself actually does
not smell. Rather, it is the germs in the sweat that react chemically to
produce odour by breaking down the sweat molecules into acids. Hence, it is
important to remove the source of germs on the surface of the skin with
specialised products, rather than simply clean with any regular product. This
not only ensures that you and your family smell fresh all day, but also helps to
improve your overall health,” he pointed out.
Keep the whole family hygienic
and protected from germs, while they lead a healthy and active lifestyle! The
Dettol personal wash range comes in five uplifting variants, namely Cool,
Lasting Fresh, Re-energize, Fresh, and Skincare.
Mouse mommy likes the Dettol Cool Profresh antibacterial body wash with 12hour Odour Protection. Love the
non-sticky residue feeling too, clean and fresh!
*34.1% (1.97 mil) Malaysian households across Peninsular Malaysia have
purchased any Dettol Personal Wash (Liquid + Bar + Hand Soap) over the past 12
months. Source: Kantar Worldpanel Malaysia
**based on information reported by Nielsen through its Scan Track, Market
Track and Retail Index Services for the Germ Protection category market
(Reckitt Benckiser defined) for the 52-week period ending March 2017, for the
total grocery market
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