The Chinese New Year celebration symbolises new beginnings,
as well as a time to rekindle relationships and to foster a spirit of
togetherness. With the aim to spread not only joy and happiness but more
importantly, to uplift the lives of the senior citizens during this festive
period, MAGGI® is rolling out its “Sajian Dikongsi, Kebahagiaan Dirai”
campaign in January and February where proceeds from the campaign will be channelled
towards a senior home welfare fund. The funds will then be utilised to support
the welfare needs of eleven elderly care homes across Malaysia.
Geetha Balakrishna, Business Executive Officer
of MAGGI®, Nestlé (Malaysia) Berhad said, “During this difficult period, we want reach
out and help raise the spirits of a very important community – our senior
citizens in elderly care homes who are deeply impacted due to the restrictions
on visitation to the homes. Through MAGGI®’s "Sajian Dikongsi,
Kebahagiaan Dirai” campaign, we aim to channel funds to upgrade facilities
in elderly care homes and improve their overall welfare. We are rallying all
Malaysians to come together, so that all of us would be able to help make their
Chinese New Year celebration just a little bit more special this year and
uplift their spirits during this asupicious ocassion.”
En Yuan Old Folks
Home, Rumah Kebajikan
Orang-orang Tua Seri Permai, Perkampungan Rumah Sejahtera Warga Emas Islam, Pusat
Jagaan Insan Emas Nur Hidayah and Persatuan Rumah Caring Kajang are among
the eleven beneficiaries that will receive the contributions from this
campaign. The funds will be used to help upgrade and repair the living
facilities for the senior citizens, improve their overall welfare with the
provision of beddings, furniture and household items and raise their spirits through
food supplies, in preparation of the upcoming festive season.
According to Stanley Yap, Home Secretary of
the En Yuan Old Folks Home, “A common issue that we’re facing throughout
the COVID-19 pandemic is that some of our residents have felt increasingly
isolated and lonely. Like any other year, they look forward to celebrate
Chinese New Year with their families, friends and visitors with much joy and
anticipation. Our funds have also been impacted throughout the duration of the
pandemic, thus, in such challenging times, I am very grateful that companies
such as MAGGI® paid attention to the needs of this segment of society, who are
often overlooked. Thanks to the support we’ve receive, we would be able to
organise a small celebration amongst our residents as well as give out ang
pows to help raise their spirits, while ensuring that the living facilities
of the home remain sustainable.”
“There has been a decline in donations and funds
ever since the pandemic hit the country. Most of our residents are living with
various health complications such as diabetes, stroke or cancer, rendering them
bed-ridden. The cost of care for acutely ill residents has been on the rise while
we are struggling to secure enough donations and funds. I am grateful that with
the support from MAGGI®, we will be able to improve the facilities for the
elderly and ensure that their medical needs are met,” said Mohammad Fauzi
Ramli, Manager for Rumah Kebajikan Orang-orang Tua Seri Permai,
which will benefit from the funds collected from MAGGI®‘s Chinese New Year 2021
campaign.
In line with MAGGI®’s plans to bring to light
the needs of underserved communities, MAGGI® also aims to empower Malaysians in
the kitchen and inspire them to cook traditonal festive dishes for their loved
ones through this campaign.
According to Geetha, “With the
reimplementation of the various Movement Control Order (MCO) throughout
Malaysia, pushing people back into isolation, it is a good time to integrate a
few simple habits that can improve the wellbeing of the family. Staying true to
MAGGI®‘s brand promise of helping people to Cook
the Difference, we are committed in empowering people to cook tasty and
balanced homemade meals for their loved ones this coming Chinese New Year
celebration, which can results in many health benefits."
In conjunction with the “Sajian Dikongsi,
Kebahagiaan Dirai” campaign, MAGGI® has also introduced seven “ONG”,
delicious yet healthy recipes such as the Prosperity Pot, Special Fish Stomach
Sliced Soup, Wealth Noodle Dish, Harmonious Vegetable Dish, Stir-fry Cheerful
Shrimp, Traditional Pottery Chicken Rice and Steam Grouper Fish.
The "Sajian Dikongsi, Kebahagiaan Dirai”
campaign by MAGGI® will run until 28 February 2021, with a total of RM350,000
in prizes. Malaysians will be eligible to participate in the contest, where RM0.10
contribution will then be donated to the senior home welfare fund for every contest
entry submitted. Malaysians can submit their contest entries via WhatsApp or
mail when they purchase any MAGGI® products.
For more information about MAGGI®’s “Sajian
Dikongsi, Kebahagiaan Dirai” campaign and the all-new recipes,
MAGGI®’s official website : www.maggi.my/ms/aktiviti-maggi/sajian-dikongsi-kebahagiaan-dirai-2021/
MAGGI®’s Facebook : facebook.com/MaggiMalaysia
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