Mouse Mommy Treats

Thursday, October 20, 2022

Ribena Timeless Goodness, Timeless Bonds | #RibenaBondingPledge

In conjunction with the recently launched Timeless Goodness, Timeless Bonds campaign, Ribena today introduces the #RibenaBondingPledge movement which encourages Malaysians to spend more treasured bonding moments with friends and family.

Life is filled with many unforgettable bonding moments, like the special closeness a daughter shares with her mum, or inside jokes shared with best friends – precious moments that give you a sense of comfort, much like the familiar, delicious taste of Ribena. Unfortunately, amidst the daily hustle and bustle of life, those special moments can sometimes be neglected.

It is for this reason that through this campaign, Ribena looks to remind Malaysians to actively cherish these special moments despite how busy life can get. With Ribena’s refreshing taste and natural goodness, it is the perfect catalyst for such a movement.

The campaign aims to generate a movement of embracing relationships and special moments with loved ones, with the #RibenaBondingPledge contest looking to reward Malaysians with attractive GrabPay credits and exclusive movie tickets to one of the most anticipated experiences around – GSC Aurum.

Lam Hui Min, Head of Marketing, Beverage at Suntory Beverage and Food Malaysia Sdn Bhd shared that Ribena hopes to encourage more people to actively create special, timeless moments with each other. “Be it, close friends, or family members, precious time spent together creating meaningful bonding moments can sometimes be sidelined in our current day lifestyles. As a brand that champions togetherness, Ribena emphasizes the importance of enhancing relationships through these carefully crafted engagements. We want to provide this campaign as an opportunity to help fellow Malaysians reclaim and refresh these connections with one another.”

The #RibenaBondingPledge begins on 6 October 2022 and will run until 5 November 2022, with 12 winners to be chosen each week until the end of the campaign.

To participate, all you need to do is head to Ribena’s official Instagram. Next, refer to the steps below:

1. Share the pinned contest announcement post to your Instagram Story

2. Include a caption on how you pledge to create timeless moments with your loved ones

3. Tag 3 friends and @ribenamy

4. BONUS: include a photo of your best bonding moment to be in the running for the main prize!

At the end of each week, 3 winners will walk away with the main prize: two (2) tickets each to the much-coveted GSC Aurum Theatre (The Gardens Mall).

Meanwhile, 9 lucky runners-up will each take home RM100 in GrabPay credits. It’s so simple, even your favorite influencers Naddy Sushi and Zahirah Macwilson will be joining in the fun with their own pledge!

But that’s not all! The first 2,000 participants to share their pledges with the relevant tags and hashtags will also receive RM30 worth of Ribena products for FREE.

The Timeless Goodness, Timeless Bonds campaign comes on the heels of Ribena’s special Bonding Moments exhibit, which is a collection of heart-warming photos and stories of unique bonding moments shared by everyday Malaysians.

Furthermore, Ribena will also be hosting a live pledge wall, where Malaysians are welcome to stop by and participate with their pledges live.

Simply bring along your loved ones and pledges to be displayed, participants are also encouraged to snap a photo with the pledge wall and post it up on the social channels using the hashtag #RibenaBondingPledge. The exhibit is available for all members of the public to view at GSC at the Starling from now until 12 October 2022.

With its delicious, refreshing taste, and ample vitamin C to meet your daily 100% requirements, Ribena is best consumed in a cold, icy glass – and it tastes even better when shared during precious, timeless bonding moments with your loved ones.

Whether you’re sharing the 1L cordial in an icy jug with your family, or grabbing a quick Ribena cheerpack or PET bottle on the go with your best friend, Ribena comes in different formats to quench your thirst and cater to your every need in one go.

For more information about the Ribena Pledge movement and entry steps, log on to the official Ribena Facebook and Instagram platforms at @RibenaMalaysia.

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Tuesday, October 18, 2022

Shopee | Winning Malaysian Loyalty on E-Commerce

Shopee reveals what drives Malaysian consumer loyalty to their favourite brands online in its October 2022 study ‘Winning Malaysian Loyalty on E-Commerce’*. For official brands with storefronts on Shopee Mall, repeat purchases are driven by value-added services and guarantees. 87% of Malaysians surveyed prefer Shopee Mall official brands due to 100% guaranteed authentic products, hassle-free returns, and free shipping. The remaining 13% feel rewarded by exclusive product launches and Shopee Brand Memberships.

For all other sellers across the platform, 5 in 10 shoppers repeatedly return to their favourite stores for more than 4 years due to in-app personalization and engaging recommendations. These respondents equated personalised engagements with: 25% loved product recommendations and bundles that fit their needs, 14% trusted in safe and secure packaging, 8% timely chat responses, and 4% personal gift surprises. On the other hand, 49% preferred being rewarded with vouchers and discounts over personalisation.

Kenneth Soh, Head of Marketing Campaigns at Shopee Malaysia said, “It’s encouraging for brands to know that Malaysian consumers are very discerning online and will be loyal to brands that can be trusted. When faced with two similar sellers, 6 in 10 customers still choose official Shopee Mall brands because Shopee ensures users receive twice their money back if the products purchased on Shopee Mall are not authentic. Shopee Mall is trusted by over 4,500 partner brands in Malaysia and many of whom are integrating their offerings and campaigns with us to better serve their customers.”

“We are pleased to see many sellers driving more engagement with higher levels of customer service, winning customer loyalty as a result. We aim to innovate new in-app features that will provide extra added value for all users and a better buying-and-selling experience on Shopee,” Soh added.

When not shopping online, survey respondents indicate that the primary driver of continued in-app engagement is discovering new interests on the platform; 42% surveyed enjoy exploring new products and trends. 36% play games, 14% participate in lucky draws. The remainder watch Shopee Live for entertainment or make donations to their favourite NGOs.

According to the study, Malaysian shoppers do not only purchase the things they need and love from brands they are loyal to, they want to be entertained, connect with others, be inspired, and do so with an ease of mind. It is no surprise therefore that 60% of long-time sellers on the platform (over 5 years) build positive relationships with customers on Shopee through a combination of timely seller support features, market-researched offerings and affiliate networks. For example, 14% use Shopee Chat to cultivate and nurture deeper, more trusting relationships. Since 2019, Shopee Live has also seen sellers launch streams to demonstrate products, answer buyer questions, and get real-time feedback from shoppers.

‘Winning Malaysian Loyalty on E-Commerce’ is part of Shopee’s thought leadership series of year-end consumer and seller trends during big e-commerce campaigns. These data-driven insights allow business owners and brands to retain and reward loyal shoppers online.

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Saturday, October 15, 2022

Elite YouMiQi Kuala Lumpur | Authentic GuangDong Shunde Cuisine In Malaysia

Congratulations on the grand opening of Elite YouMiQi that is located at Imbi, Kuala Lumpur, Malaysia.

Mouse mommy was excited to fest the authentic GuangDong Shunde cuisine with family and friends.

Mouse mommy and family were happily dine in in Elite YouMiQi.

A cozy and nice ambient environment with karaoke sound system. Suitable for family and corporate dining.

Elite YouMiQi restaurants serves many authentic GuangDong Shunde cuisine such as Duo Japan Oysters (Steam with garlic and vermicelli / Cheese baked), Shunde Handmade Scallion Pancake, Shunde Signature Seafood Pot and many more.

The name “YouMiQi” pays homage to YouMiQi in Shunde China, where the city’s opened in 2010. The restaurant served Cantonese food in Shunde.

In Elite YouMiQi restaurant, we can experience the in-house Chef use the latest and innovative cooking skills to bring the best out of time-honoured recipes that have been passed down from generation to generation.

Shunde Signature Seafood Pot is highly recommended. It is a seafood pot that consists of crab, prawn, seafood, inoki mushroom, corn, clam, fish and taufu po. The soup base is flavourful and full of seafood aromatic with all the combination of food ingredients. Delicious!

Shunde Stewed Tendon In Herbs delivers a robust herbs flavoured and thick in gravy. Mouse mommy loves the soft and chewy texture of the pork tendon that cooked in herbs.

Duo Japan Oysters (Steam with garlic and vermicelli / Cheese baked). The Japan Oysters is fresh that steam with garlic and vermicelli. The cheese baked Japan Oysters is baked with cheese and ham. Both cooking method are taste fresh and yummy!

Shunde Handmade Scallion Pancake is a small soft bun cooked with spring onion. Kids will love it!

Shunde Handmade Prawn Paste Cake is nicely fried and generous portion of prawn paste cake. Each of the prawn paste cake consist a big scallop inside. Tasty!

Signature Sweet Sour Pork With Fresh Fruit On Ice is a unique dish that served sweet sour pork with fresh fruit with ice together. Surprisingly it remains the crispiness of the fried sweet sour pork and the freshness of mix fresh fruits. Awesome in appearance and taste! Recommended.

BBQ Stingray Fins is crispy. It taste like a crackers, nice in taste when dip with mayonnaise. MR and MH like it.

Shunde Pan Baked Style Free Range Chicken looks golden brown when it serves. The roasted chicken meat is juicy. Great in taste when we dip with Chef special in-house sauce. Recommended.

Baked Ribs with Golden Garlic and Cheese is flavourful. The baked ribs are delicious and bed with garlic and cheese. A dish that worth to try out!

Stir Fried Celture With Garlic is fresh and crispy in taste.

Teow Chew Handmade Yam Paste is thick and smooth in texture. Ginkgo, yam paste and coconut milk that is nicely match. Light sweet and healthy dessert for all.

YouMiQi Assorted Dessert Platter is a dessert plate that served 4 different sweet treats – Durian sorbet, Durian mochi, Durian fried milk and ginger milk. Mouse mommy loves the Durian mochi that is soft and chewy mochi with full of Durian paste inside. MR and MH love the Durian sorbet, taste great!