SUSTAINABILITY AND LESS WASTAGE | PEPSI CUP GAME ENCOURAGES BEHAVIOUR CHANGE THIS CHINESE NEW YEAR 2023

Chinese New Year is one of the most significant holidays in Malaysia where families and friends gather to create and celebrate great moments together. 

However, there is a tendency for food and beverage waste to happen during this festive occasion, especially when it comes to canned drinks. One brand is cutting through the clutter with a powerful message of sustainability and right-sized consumption: Pepsi. This world-renowned cola-flavoured brand under Etika Sdn Bhd (“Etika”), one of Malaysia’s leading halal beverage manufacturers is challenging accepted norms head-on with its exciting and innovative Pepsi Cup Game.

During Chinese New Year, it is a common practice where guests are served canned drinks but oftentimes, these cans are left half consumed resulting in excessive wastage. Recognising the financial concerns around inflation at this time, and in line with its agenda to become a greener and more sustainable business, Etika has created powerful messaging and an entertaining offer around its 1.5L Pepsi bottle. Every shopper will receive 18 free paper cups made from 100% FSC-certified paper with every purchase of three 1.5L Pepsi bottles.

 

Amy Gan, Vice President of Marketing of Etika Sdn Bhd shared that another reason canned beverages are frequently served during this busy day is that they are more convenient and less time-consuming. “Cleaning up after any festive season is no doubt tiring - hence to reduce the cleaning up as well as reduce wastage from all those unfinished cans, we hope these paper cups will come in handy.”

 

In these paper cups, consumers will find a QR code on each cup that will lead them to the Pepsi Cup Game which encompasses a game of truth or dare with Boldest Of All Time (B.O.A.T); reveal your hidden secrets with the Game Of Truth (G.O.T); and the thrilling game of Rabbits and the Big Bad Wolf. These cups urge consumers to only pour as much Pepsi as they can comfortably drink, therefore reducing wastage and decreasing metal (aluminium) waste, while helping families who are hosting guests to stretch their ringgit.

 

“Festivities are all about convening with friends and family, reuniting and creating memories - but it is also important to change behaviours and send out a strong message of sustainability. We were hoping to instil sustainable practices among our consumers by taking a different approach with fun and entertaining games for our customers to enjoy.”

 

 

Furthermore, the Pepsi Cup Game also encourages people to be more present in the moment, and not engrossed on their phones, as they can challenge one another to these amusing games.

“To break the ice for everyone to reconnect and truly be present when in each other’s company, Pepsi has incorporated some compelling games where everyone from kids to adults can participate and have fun. Hence, consumers will receive free paper cups with every purchase of three 1.5L Pepsi to fill all 18 cups. Just with these paper cups, Chinese New Year is now more enjoyable with the various interactive games created by Pepsi to heighten the celebration,” said Amy.

 

Apart from providing consumers with a fun-filled celebration, as inflation is on the rise, Etika is also introducing a 12-can pack of beverages instead of the usual 24-can pack to ensure everyone is able to enjoy their beverage without having to spend additional costs. Consumers can also choose between a Pepsi Black or a 7UP Regular in addition to the Pepsi Regular.

 

To further amplify and treat its loyal consumers for a boost of prosperous festivity, Pepsi is introducing limited-edition merchandise nationwide on some of its highly anticipated selections of beverages including Pepsi Regular, 7UP Regular and Pepsi Black available in stores. These limited-edition beverage cans will each display a distinctive Chinese New Year design with animals that people are familiar with - symbolising various prosperous meanings in sync with Chinese New Year. The Pepsi Regular cans will feature ‘nian’ which symbolises celebration for the year; Pepsi Black cans will feature a rabbit on the pack which is the zodiac of the coming year, while 7UP Regular cans will feature the lucky koi fish which signifies to have abundance every year. 

 

What are you waiting for? Get to your nearest supermarket as soon as you can! Grab them today while stocks last and enjoy the festive season sustainably with your loved ones with these beverages!

 

To find out more about Pepsi’s ‘Bring Prosperity and Happiness to Your Home’ initiative and the Pepsi Cup Game, please visit http://www.etikaholdings.com/brands. 

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Shopee E-Commerce Unveils How Malaysians Gear Up for Digital Inclusion

 

Shopee Malaysia officially unveils ‘Past the Starting Line: Adapting to Malaysia’s Digital Consumers in 2023’ Consumer Trends Report. Of 2,150 Malaysian buyers surveyed, 60% remain steadfast in achieving ambitions and enjoyment in e-commerce in 2023. In fact, buyers under categories such as Mobile & Accessories (61%), Automotive (60%), Fashion (59%), and Home & Living (59%) are becoming more tech-savvy and fully aware of their diverse needs in supporting local businesses for a future-forward economy.

1. Increased and savvier use of digital services

When asked what their New Year Resolutions are in 2023, 35% of Malaysians want to prioritise personal health and wellness this year. The degree to which they look to self-improve is spread: better lifestyle and living choices (26%), upskill and nurture hobbies (23%), and increase social confidence (16%). When thinking about discovering and buying items, 39% of buyers plan to buy more home and living products in 2023, 38% show interest in family essentials like household goods, 13% gain knowledge through books and games, and 10% equip themselves with workout and travel gear.

Because they are more digitally savvy and spending more time online in all parts of their consumer journey, 51% of buyers see the increased importance of greater personalization and shopping flexibility for the new year. In particular, 32% of Malaysians across all categories want to explore Shopee's circle deals and live shopping, and 17% want to embrace mindful shopping by being sustainable in support of local inclusive businesses. 

2. Growing adoption of digital services for rural communities

When Shopee asked the surveyed buyers about their interest in locally made goods from Borneo sellers, 5 in 10 buyers expressed interest in supporting local businesses in Borneo to improve their living standards. 35% consider shifting preferences to shop for more local goods, and the remainder carries on with their learned and adopted online shopping habits. Many are excited to support Made-in-Malaysia products from underserved communities in rural areas because of their high quality and durability. Sellers outside big cities can seek inspiration from Khairul Aming, local entrepreneur from Kelantan, who was awarded the Super Favourite MCO Entrepreneur at Shopee Super Awards 2022 for having remarkable growth through the support of loyal buyers.

“We continuously work with a user-centric approach to keep ourselves well-informed of the trends and buyer contexts to create a positive impact through our inclusive ecosystem. This helps us channel efforts and optimally address user needs to share the future of the digital economy. And thanks to all their efforts and blessings, Shopee ranks first in the YouGov Best Brand Ranking in Malaysia and won gold for Kantar’s Strongest Malaysian Brand in the ‘General Retailers’ and ‘Lifestyle App’ categories. We look forward to coming together, celebrating, and giving back to our local communities with greater hope so Malaysians can enjoy a joyful shopping experience,” said Kenneth Soh, Head of Marketing Campaigns at Shopee Malaysia.

3. The rise of younger, more purposeful buyers

With the rise of younger, more purposeful buyers, many will not compromise on principles. 7 in 10 Malaysians strive to make smarter purchasing decisions through insightful content such as product warranty, live demos, and unboxing to ensure the products they love are worth the value. Since buyers pay close attention to what a seller stands for and does, they can interact with Shopee’s diverse community of influencers and affiliates to discover and enjoy an authentic shopping experience.

Terence Pang, Chief Operations Officer at Shopee said, “We have seen in the past two years, how adoption of digital services like e-commerce can improve people’s lives and transform the way consumers and businesses connect. Despite many having come online, we’re only just past the starting line in Malaysia’s digital economy, with a greater long-term opportunity to help more people benefit. In the coming year, these digital consumers will continue to shape the future of the digital economy. Shopee is sharing key consumer trends we have observed that businesses need to adapt to, and those who do so, will lay the foundation for a resilient digital ecosystem that will enable them to reach more users in the future. We are committed to helping our partners understand these trends and unlock more opportunities.”

Buyers will continue to influence the future of the digital economy with higher expectations of their online interactions. 32% of buyers intend to spend more time in 2023 to de-stress and earn coins through Shopee Prizes. Over 29% choose to support local businesses and products via Shop Malaysia, 28% habitually find authentic and genuine goods at Shopee Mall, and the remainder follow trends and latest products sold on Shopee Live and donates to the underserved via ShopeeGivesBack.

‘Past the Starting Line: Adapting to Malaysia’s Digital Consumers in 2023’ Consumer Trends Report is part of Shopee’s thought leadership series. These data-driven insights allow online sellers and buyers to tap e-commerce and digital services to drive resilience and stay relevant. Further insights on Malaysian influencers will be shared in greater detail in the coming week.

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Getaway At Splash Out Langkawi | The Ultimate Destination For Spills And Thrills For Family With Kids !

 

 

Splash Out Langkawi the island’s first water theme park is the perfect spot for adrenaline enthusiasts. Inspired by coastal architecture and a nautical theme, this water park has thrilling rides, delicious bites, and a bounty of keepsakes. The park which borders the sparkling Andaman Sea occupies a 12-acre park in Kuah Town, just 15 km from Langkawi International Airport.

The RM60 million project was launched by the Halim Mazmin Group in 2019. Halim Mazmin Group founder Tan Sri Halim Mohammad says “The Jewel of Kedah is a yearround destination for domestic and international tourists, and we have no doubt many will flock to Langkawi during the upcoming holiday season. However, many families often find it difficult to balance the interests of both parent and child when selecting attractions.

 

Splash Out Langkawi has thrills and spills for everyone regardless of age while offering visitors a unique way to experience the island. It is sure to be a thrilling experience for the whole family and an ideal year-end holiday destination to make long-lasting memories with your loved ones.”

 

Let the Adventure Begin! Stepping through the grand archway of the main entrance is a transportive experience. With 12 maritime-inspired attractions on site, visitors are in for a sea of adventure. Among the fun-filled attractions are Sprinkle Island, an interactive playground with a gigantic water sprinkler, and the Big Splash Kingdom, where kids can eagerly anticipate being drenched by 250 litres of water every couple of minutes.

 

Those who prefer to take it easy, can jump into the 6ft deep Wild Water for a chill splash session or float along the River of Life for a serene escape. Exhilarating rides such as Ragin’ Racers, and the Perfect Storm are ideal for thrill seekers.

 

Let your screams out as you race down at a speed of 50km per hour and drift across a tilted funnel-shaped surface with kaleidoscopic twists. It goes without saying water slides reign supreme here. Journey down the Splash-Tacular where hydro jets boost you up a sudden incline at top speed or venture into the intergalactic Poseidon’s Revenge for an immersive experience through dark tunnels coupled with visual effects.

 

Splash-Twister and Splash-Python are not for the faint-hearted. These adrenaline-pumping rides will have you spiralling down like a rollercoaster. To really give your heart a workout, check out Shipwreck Falls, among the most extreme rides here featuring sharp drops, steep uphill climbs, and a splashing finale. If speedy rides and sudden loops are not your thing, the Rainbow Rider is an exciting experience that is perfect for all ages.

 

Take a Time-Out Even the most hardcore park visitor will need a break to replenish their energy. The Seafarers Haven Food Court offers a wide range of quick and delicious options from fast food favourites to burgers to local delights – you will be spoilt for choice. For quick bites, recharge at the East India Coffee & Tea Company, where pastries, cakes, and hot beverages deliver instant sugar and caffeine boosts, or swing by one of the F&B kiosks around the water park for snacks, fruit juice or a refreshing scoop of ice cream.

 

To keep hydrated, Refuel is a convenient pit stop which offers juices, sodas, and isotonic drinks. Your journey is not completed without a visit to the Bass Harbour Outpost and Supply. Here, visitors can get their hands on exclusive Splash Out Langkawi souvenirs and merchandise such as toys, accessories, fashion items and more.

 

Not only do they make terrific keepsakes, they are also thoughtful gifts for friends or family back home. Ticking All the Boxes The amenities in Splash Out Langkawi have been developed to cater to a wide range of needs. Facilities include lockers, changing rooms, a nursing room for mothers, a first-aid station, a prayer room and even gazebos for rent.

 

Those looking to cut down on travel time can check in to the hospitable Bella Vista Waterfront Langkawi, located adjacent to Splash Out Langkawi and is only 5 minutes away on foot and even quicker by car.

 

Better known as “The Castle,” the impressive hotel sits amid 14 acres of lush landscaped gardens with stunning 360° views of the Andaman Sea and the charming Kuah town. 4 Splash Out Langkawi is open every Wednesday to Sunday from 11 am to 7 pm. Children below 90 cm in height get free entrance while admission tickets for children 12 years old and below are priced at RM55. Adult tickets are priced at RM75 (13-60 years), and senior citizen tickets are priced at RM40 (above 60 years old). All tickets can be purchased in advance via Splash Out Langkawi’s official website or on the day at the water park.

 

To jump the long queues, add on the Admiral Express Splash Pass for only RM25. MyKad holders are entitled to a special rate, simply flash your MyKad at the counter or fill in your details on the website to purchase tickets at RM35 for children and RM50 for adults. Splash Out Langkawi offers exciting promotions all year round. So, make sure to keep a lookout for splash-tacular deals, especially during the holiday season.

 

For more information can visit Splash Out Langkawi,

Website : https://splashoutlangkawi.com/home/

Facebook : https://www.facebook.com/splashoutlangkawi/

Instagram : https://www.instagram.com/splashoutlangkawi_waterpark/

YouTube : https://www.youtube.com/channel/UCrOCyPq8clIl_Avnu85ItUQ

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