Gong Xi Fa Cai! It is
tradition of #HappyBeautifulYear at Watsons.
The largest health and beauty
retailer in Malaysia and Asia ushers into Chinese New Year with a star-studded
campaign video set in an opulent style of 1940s Malaysian Chinese and “East Meet
West” culture infusion featuring local celebrities, popular social media
influencers, and an original musical score. Of course, the storyline of this
video comes with a twist – Watsons style.
Lou Sang is a must during the
Chinese New Year! Mouse mommy and media friends start with tossing salmon yee
sang together for prosperity CNY! May everyone have a #HappyBeautifulYear
together in year 2019!
“Every year, Watsons’ Chinese
New Year music video has to be one of the highly anticipated campaigns across Malaysia.
Following the success of our previous #HappyBeautifulYear, we are proud to
bring back #HappyBeautifulYear as part of Watsons own tradition. This year, we
welcome 2019 with a beautiful message of reconciliation and family
togetherness. It’s about putting aside our differences to celebrate Chinese New
Year together. Watsons is proud to showcase the music video that is produced
and directed with the most original, comical storyline with a charming song
arrangement. We believe it will be one of Malaysia’s favorite videos to watch
in this festive season,” said Caryn Loh, Managing Director of Watsons Malaysia.
The celebrities appearing in
this star-studded video include JinnyBoy, Amber Chia, Pink Tan, John Tan,
Justin, Han Xiiao Aii, with cameo appearances by Watsons own Malaysia’s Top
Influencers (Fasiha, Eva and Daniel), Rubini Sambanthan, Eldison Lim and Gary
Hau. Styled by renowned fashion designer, Beatrice Looi, the wardrobes drawn
the inspiration from Haipai, an avant-garde but “East Meet West” culture from
Shanghai back in 20th and 21st centuries. These wardrobes were a hit amongst
Malaysian Chinese in the 1940s.
#HappyBeautifulYear tells a
musical story of siblings’ rivalry over trivial matter. The drama begins when a
younger sister is seen donning the eldest sister’s outfit, makeups and
accessories without permission during the family reunion dinner. The music
video later ends with a beautiful message of putting aside differences and
unites with one another for a time of togetherness and good wishes to everyone.
Caryn added, “At Watsons
Malaysia, we aim to promote and celebrate inner beauty among our customers and
looking the best during this joyous festivity. The choice of putting aside
differences and coming together as family and friends reflects one of the
“inner beauty” qualities that we all have within us. We hope that by sharing
across such compelling message to everyone, customers who shop at Watsons will
have a more meaningful and unique experience with their loved ones.”
According to Danny Hoh,
Customer Director of Watsons Malaysia, “In conjunction with #HappyBeautifulYear
campaign, “The Great Sale” is happening now across Watsons nationwide stores,
enjoy up to 50% discounts on skin care, cosmetics, personal care, healthcare
and many more. Watsons members also stand a chance to win up to RM888,888 worth
of Watsons points when they spend RM88 at Watsons stores and online, and at the
same time earn 8 times points when they pay with Boost.”
Watsons members also get to
collect free and beautiful collectibles ahead when they spend:
· RM88 and above to get
free red Angpow packets and reward coupon.
· RM138 and above to get
free #HappyBeautifulYear bag with assorted beauty goodies.
· For Watsons Elite
members only, spend RM188 and above to get free limited edition
6” Premium Gold Bowl.
Joining the
#HappyBeautifulYear bandwagon is our beloved Pocotee & Friends! There is a
line-up of Pocotee & Friends limited edition collectibles ready for grab as
Watsons offers 50% off under PWP (Purchase-with-Purchase) deals. With only RM20
and above or simply buy any participating product, Watsons members can splurge
on these collectibles up to three PWP items each in one receipt. Catch these
cute yet functional items such as luggages, cosmetic bags and foldable bags at
all Watsons stores and online store too.
*“This year, together with
TikTok, the world’s leading short-video platform, Watsons launches the TikTok
dance challenge with prizes worth of RM20,000 up for grabs. To participate,
post a video of you dancing to the tunes of our theme song and include the
hashtag #HappyBeautifulYear in TikTok app. Follow Watsons Malaysia TikTok
account for more details of participation,” Danny added.
During the event, Caryn and
Danny led all the celebrities that were part of Watsons #HappyBeautifulYear
video in a grand Lou Sang session. Later at the event, popular TVB actor Mat
Yeung 楊明 held an exclusive meet and greet session
with Watsons Elite members. He was recently seen in the highly-acclaimed TVB
drama Fist Fight 兄弟.
Gong Xi Fa Cai! Have a
harmony family gathering together this CNY! More photos can click here to view.
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