MCAT Box Office Sdn
Bhd (MBO Cinemas) has appointed Coca-Cola Malaysia under a new beverage
concession agreement that will feature a completely new range of drinks choices
to quench the thirst of cinemagoers at its 27 cinemas across the country.
MBO Cinemas is the
third largest cinema chain in Malaysia, with 27 locations and 213 screens
nationwide that offers special hall such as BIG SCREEN, KECIL, MX4D and PREMIER
to cater to all kinds of cinemagoers from the discerning and adventurous to
couple and family with young children. Mouse mommy loves to bring along kids to watch movie in MBO KECIL, sofa bed and bean seatings that complete with playground for our kids while enjoy the movie. Thanks MBO for considerate family with young kids needs!
Under the four-year
agreement, the wide variety of halal beverages produced by CocaCola Malaysia to
be served include Coca-Cola Classic, Coca-Cola Zero Sugar, Sprite, Fanta
Strawberry, A&W Sarsaparilla, Aquarius, Heaven and Earth Ice Lemon Tea,
Minute Maid Refresh Orange, Minute Maid Pulpy Orange, Minute Maid Qoo Fuji
Apple, Dasani mineral water, Glaceau Vitamin Water (Essential, Power C &
Restore) and Georgia Coffee.
What a great news for us! Now, we can have more beverages choice while we enjoy watching movie with family and friends.
Mouse mommy was happy to taste the NEW Coca-Cola Stevia. I like it as in it does not taste any stevia leaf taste and the sweetness was just nice with 35% less sugar. A good move of Coca-cola!
Minute Maid Refresh Orange and Apple with no added preservatives also taste nice.
For an icy
experience, there is also an upgrade option to Frozen Coca-Cola and Frozen
Fanta Grape for only RM1 more at MBO Citta Mall, MBO Subang, MBO Setapak
Sentral, MBO Kepong Village, MBO Klang, MBO Kuantan, MBO Ipoh and MBO Batu
Pahat.
The agreement was
officially signed in Petaling Jaya today by Gareth McGeown, Chief Executive
Officer of Coca-Cola’s Bottling Investment Group Malaysia-Singapore-Brunei, and
Lim Eng Hee, Chief Executive Officer of MBO Cinemas. Witnessing the signing
were Coca-Cola Malaysia’s Customer Development & Digital Transformation
Director, Wee Li Ying and MBO Cinemas Chief Operation Officer, Cheah Chun Wai.
“The concession stand
is where the immersive cinema experience all begins and we are proud to be able
to improve and enhance the experience for MBO cinemagoers now with a range of
icy cold beverages from Coca-Cola to go with the fresh popcorn and snacks. I
would like to compliment MBO on its excellent casting decision in choosing
Coca-Cola Malaysia as its co-star,” said McGeown.
McGeown said the
partnership with MBO is part of Coca-Cola’s continued commitment to the market
and its customers in Malaysia, where the Company has already invested over RM1
billion since 2010 and has last year announced an additional investment of
RM500 million.
“We will continue to
invest in delivering to Malaysian consumer’s changing tastes and needs and to
growing our presence in the country which has a positive effect on the economy,
employment and importantly our local business partners like MBO.” MBO Cinemas
Chief Executive Officer, Lim Eng Hee said, “Whether it is a refreshing cold
drink to complement our fresh popcorns or a hot, freshly brewed Georgia Coffee,
the wide of beverages offered by Coca-Cola at our cinemas will elevate the
whole movie going experience.”
Interested to know more about Coca-Cola,
Website : https://www.coca-cola.com.my/
Facebook : https://www.facebook.com/cocacolamy/
Instagram : https://www.instagram.com/cocacolamy
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