Refresh Your Car!® Via USA Leading Automotive Air Freshener !

Energizer Malaysia today expanded its brand portfolio in Malaysia with the official launch of the Refresh Your Car!® automotive fragrance brand – one of the leading automotive fragrance brands in the United States. Energizer Malaysia‘s holding company, Energizer Holdings bought over HandStands Holding Corporation, the former parent company of Refresh Your Car!® in 2016.

“In recent years, Malaysian residents are registering more than half a million new passenger vehicles every year. Meanwhile, in this tropical climate, unpleasant odours can often linger in our cars despite our efforts to keep our cars looking and smelling good. We see this as an opportunity for us to enter the automotive fragrance segment in Malaysia.

With Refresh Your Car!®’s patented odour eliminating and masking technology, we are extremely confident that we can offer an impactful difference to car owners in Malaysia, who face the impact of humid weather on their cars every day,” said Alberto Ramirez-Icaza, Senior Director – Developing Markets, Energizer® Holdings Inc.

Refresh Your Car!® air freshener products are offered in four formats in Malaysia are Vent sticks unique to the brand, Mini-clips oil diffusers, Dual-scent oil diffusers and Gel cans.

Mouse mommy likes the mini-clips oil diffuser that is mild fragrance throughout my driving journey. The dual-scent oil diffuser is unique as in we can opt for either one of the scent OR fusion of it. Sounds cool!

Ramirez-Icaza said Energizer Malaysia targeted to capture 3-5% of the automotive fragrance segment in Malaysia within 6 months. Currently, the segment is valued at RM70.5 million. “While we are kicking off the introduction of our fragrance portfolio in Malaysia by focusing on car owners, we are also looking at the possibility of bringing in our home fragrance products soon, as well as additional car fragrance and auto care products. Some of the Refresh Your Car!® formats such as the gel cans are also suitable for home use, so I welcome Malaysians to have fun with our scents,” added Ramirez-Icaza.

In conjunction with the launch of Refresh Your Car!® in Malaysia, there will be a Refresh Your Car!® roadshow at 1 Utama Shopping Centre from 22 to 25 March 2018. Members of the public will be able to check out the full range of Refresh Your Car!® scents and product formats available in Malaysia, with four booths evoking the scent categories - Fruit Garden, City, Beach and Snow-Capped Mountains.

Consumers will be able to experience the brand’s odour eliminating and masking technology in action through demonstrations and also enjoy the Virtual Reality Drive with Refresh Your Car!® at the roadshow.

Refresh Your Car!® products are available for purchase from 23 March 2018 at all AEON stores and other selected supermarket chains. More photos can click here to view.