In-conjunction with the “World Tapir Day”, held annually on 27 April, NATURALS by Watsons, a brand under Watsons, raised over RM30,524 through a nationwide campaign in-collaboration with Pocotee & Friends and the Ecotourism and Conservation Society Malaysia (ECOMY). The “World Tapir Day” aims to raise awareness of the endangered Malayan Tapir that inhabit Malaysian Peninsula, Myanmar and Thailand, and the island of Sumatra.
Resonating
to the brand name “Naturals”, the “We Hug Tapir” campaign is the second
consecutive effort by Watsons, Pocotee & Friends and the
Ecotourism and Conservation Society Malaysia (ECOMY). The campaign aimed to
showcase the Malayan Tapir as the
primary focus to educate the public,
more so the next generation, on the
importance of conserving Malaysia’s heritage, the forest and wildlife and
understanding that conserving the environment is key to our well-being.
The donation was presented to the association at “A Day with Nature and Tapirs” held at the River Dusun Wildlife Reserve in Selangor. Monies raised was derived from products sold under the Naturals by Watsons line which is nature-inspired. Watsons contributed RM1 to the campaign (between 27 March to 23 April) for every item sold under the brand, both online and at physical stores. Funds from this campaign will be channelled towards a specially designed environmental education programme for school children located around the Taman Negara National Park, home of the Malayan Tapir.
This
programme aims to educate children on this gentle creature as well as to raise
young environmental stewards who will continue to champion and spread the
message of conservation and wildlife protection. “At Watsons, we believe in
playing a key role in making a positive impact on the conservation of the
wildlife and environment.
In our
second consecutive year, we are privileged to partner with the Ecotourism and Conservation Society
Malaysia (ECOMY), to channel our contributions towards the “We Hug Tapir” campaign. We took this
opportunity to educate our shoppers in creating the awareness of the Malayan
Tapir, a species that is facing endangerment due to its habitat threatened by
human commercial activities.
It is
important to know that the Tapir forms an important part of the ecosystem as
seed dispersers and it is one of the oldest surviving wildlife in the animal
kingdom. Hence, we chose the Naturals by Watsons range of products, as it
resonated with the advocacy of using natural and organic ingredients, promoting
environmental consciousness.
Special Thanks goes out to all our Watsons shoppers who had purchased the Naturals by Watsons products range during the campaign and helped raise the funds representing a collective effort in saving the tapirs,” said Caryn Loh 罗宝霞, General Manager and Country Head of Watsons Malaysia.
According
to Andrew Sebastian, Co-founder/Chief Executive Officer of The Ecotourism and
Conservation Society Malaysia (ECOMY) funds from this campaign will be
channelled towards a specially designed environmental education programme for
school children located around our National Park – Taman Negara – home of the
Malayan Tapir.
This
programme aims to educate children on this gentle creature as well as to raise
young environmental stewards who will continue to champion and spread the
message of conservation and wildlife
protection. During the “A Day with Nature and Tapirs” event organized for
members of the media witnessed a cheque presentation ceremony from the proceeds
of the sales from the campaign.
Members of
the media were also taken on a Tapir
garden tour at the River Dusun Wildlife Reserve, where the media were treated
to an up-close and personal encounter with the Tapirs to understand more about
the species. After that, the media also witnessed a jackfruit tree planting in
the habitat area of the Tapirs, as the jackfruit
is one of the source of food for the
species.
Naturals by Watsons believes that nature has everything you need to look youthful and more beautiful every day. We search the world to discover nature’s secret ingredients to help you grow more beautiful. Each range distils the essence of where beauty meets nature, with flowers, fruits, minerals and plants that rejuvenate and regenerate in a simple yet effective way. The result is a range of hair and body care products that contain certified organic ingredients from high quality sources around the world.
Our cruelty
free formulas have been dermatologically tested to guarantee maximum
effectiveness and complete peace of mind. Naturals by Watsons is available
exclusively at Watsons.
Interested to know more about Watsons Malaysia,
Website : www.watsons.com.my/
Facebook : https://www.facebook.com/watsonsmalaysia/
Instagram : https://www.instagram.com/watsonsmy/
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