MR. D.I.Y., Malaysia’s largest home improvement retailer with more than 550 stores across the Asia Pacific launched its highly anticipated E-commerce platform, mrdiy.com.my today amidst much fanfare at the InterContinental Hotel Kuala Lumpur.
The event was held to mark a significant milestone for the company – the launch of MR.D.I.Y.’s E-commerce platform that will reach a wider network of clientele as well as to share the goals and vision of the brand for the future.
Guests were welcomed and walked
through the website interface and features to give them a feel and a firsthand
experience on the new MR D.I.Y. E-commerce platform. They also had the
opportunity to pose for photos at the interactive photo booth and “Grab MR.DIY”
mini game vending machine to receive a shopping voucher redeemable on the
website and stand a chance to win an iPad.
The launch event was attended by MR.D.I.Y.’s
brand ambassador Adibah Noor whose face can be seen on MR.D.I.Y. advertisements
since 2017. During her first year, MR.D.I.Y. launched its campaign with the
bold tagline ’Nasib baik tak beli tadi!
MR.D.I.Y. murah lagi!’. This year, Adibah endorsing MR.D.I.Y.’s new tagline
‘Habislah… MR.D.I.Y. Boleh Beli Online!’
Other guests seen at the event included key opinion leaders such as Faizdickie,
Rose Nicotine and Intan Saleh, along with bloggers, members of the media and
invited guests.
During the presentation, guests were introduced to the four key features of the MR.D.I.Y. online store, namely Free Shipping, MR.D.I.Y. Express, Collect @ MR.D.I.Y. and the MR.D.I.Y. Guarantee.
Customers can enjoy free shipping to
their homes within Peninsular Malaysia with no minimum spend required for any
order below 5kg. For a small fee, customers in Klang Valley can also request
for express delivery where their purchases will be delivered to them within 24
hours.
In his address, MR.D.I.Y.’s Head of
Marketing & E-commerce Mr Andy Chin said, “We are very excited about the
recent development of events. MR.D.I.Y. has progressed rapidly to become a
regional brand with regards to the number of stores implemented throughout Malaysia
and other countries. This E-commerce platform points to another progression –
that of keeping up with the times and also being a pioneer in the way business
is conducted in this region,” enthused Chin.
“With MRDIY.COM.MY,
we will be able to cater a diversified market of tech savvy individuals, who
never had time or had least interest to visit physical stores. Aside of that,
we are also aiming to provide a convenient shopping solution to help solve a
lot of our customer’s problems – such as those who want to buy in bulk, urgent
purchases, limited mobility as well as cost-saving concerns when it comes to petrol
and parking fees. Customer can also send gifts to their family and friends when
they shop with us online. At MR.D.I.Y., we offer solutions to ease your
problems,” he explained.
MR.D.I.Y. stores carry more
than 20,000 types of products across nine departments — Hardware, Household,
Electrical, Car Accessories, Stationery, Toys, Gifts, Sports and Jewellery
& Cosmetics. Their tagline, “Always
Low Prices”, to promote the brand value of affordable pricing has been
successful in garnering 128 million customers per annum, which continues to
increase by leap and bounds. MR.D.I.Y., a home-grown enterprise with over 550
stores throughout Malaysia, Thailand, Brunei and Indonesia, continues to grow
successfully in Asia-Pacific.
“2018 is set to be a prosperous year for MR.D.I.Y. as we have four major goals to achieve. Our first goal is to open a Flagship store and now, we are the proud owner of MR.D.I.Y.’s 1st Flagship store in MidValley Megamall. Secondly, we will be expanding our reach to two new countries - Singapore and Philippines in Q3 & Q4 respectively this year. Thirdly, we are planning to open an additional 300 new stores across the Asia-Pacific including Thailand, Brunei and Indonesia; And finally, the reason why we are here today – to celebrate the launch of the MR.D.I.Y. E-commerce platform,” Chin added.
As an introductory promotion from
June to August 2018, shoppers who purchase from the website will enjoy RM5 off
on their first purchase with a minimum spend of RM10, in addition to the free
shipping. Aside of that, all successful online transactions during the contest
period will enter a lucky draw where they stand to win over RM68,888 worth of
prizes. The exciting monthly grand prizes include an iPad, an iPhone X and a
MacBook Pro on every month starting June, July and August 2018. Meanwhile,
additional four (4) lucky winners will stand to win daily prizes consisting of
MR.D.I.Y. vouchers worth RM50 each on selected purchase orders.
Guests were also informed about an
on-going contest held from 1st June to 31st August 2018
in order to encourage online shopping on the MR.D.I.Y. platform.
Mouse mommy also has shop #BeliOnlineMRDIY with free shipping, here is my parcel that I received!
Interested to get
more information about MR.D.I.Y. ,
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