Monday, January 15, 2024

U.S. Potatoes | The Jingle and Magic with U.S. Potatoes Festive Extravaganza


The Jingle U.S. Potatoes All The Way Christmas Workshop, a unique culinary event celebrating the versatility and flavor of U.S. potatoes, took invited guests and influencers on an immersive journey through the world of potatoes. 


Hosted at FunFun Event Space, the event ran from 10:30AM to 2PM featuring a variety of activities, cooking demonstrations and interactive workshops.



The event kicked off with guests arriving to a vibrant product showcase. They were presented with a Potato Christmas Garden displaying an array of U.S. fresh potato varieties such as Russet, Red, and Purple along with different cuts of frozen U.S. potatoes as well as instant U.S. mashed potatoes mixes.



Guests could also commemorate the moment at a photo booth and partake in a social media contest.



The fun-filled events feature various activities and games at the product showcase with successful participants receiving special prizes and free gifts, adding an element of friendly games and engagement.



Shortly afterwards, the emcee warmly welcomed guests to the main event, setting the stage for an exciting day. 



Mr Eddie Saw, who is the Country Representative of Potatoes USA, delivered an enlightening speech about the journey and significance of U.S. potatoes.



Renowned Chef ZieZie then captivated the audience by demonstrating how to prepare Baked U.S. Potatoes with Cheese, followed by a hands-on cooking workshop with her creation of “Twinkle U.S. Potatoes Stars”, a delightful potato dish using U.S. Russet potatoes.



The celebration continued with Chef Taufiq Halim leading a potato carving workshop, teaching guests to carve two festive figurines from U.S. Russet and Purple potatoes.



Following this delightful celebration of the versatility of potatoes, Chef ZieZie presented certificates of attendance to guests. This was followed by a group photo session, capturing the day's memorable moments.

Following a sumptuous lunch, the excitement peaked with the announcement of the social media contest winners. A total of ten lucky guests received special prizes for their efforts and participation.



The event concluded at 2PM, after interviews with guests for a commemorative video.



The Jingle U.S. Potatoes All The Way Christmas Workshop was a celebration of U.S. potatoes, highlighting their nutritional benefits and culinary versatility.



It was a day filled with learning, enjoyment, and delicious potato-based treats, leaving guests with a deeper appreciation for this humble yet versatile vegetable.




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Saturday, January 13, 2024

ELEGANCE MEETS INNOVATION | EMPRO REDEFINES BEAUTY WITH THE UNVEILING OF SPACELIFT FACE BOOSTER

 

Empro, a beacon of innovation and elegance in the beauty sphere, proudly unveils a groundbreaking advancement in skincare with the official soft launch of the SpaceLift Face Booster. 



Nestled within the heart of Mid Valley Megamall's Centre Court, this momentous occasion marks a convergence of elegance, innovation, and a shared commitment to timeless beauty.



The SpaceLift Face Booster is the epitome of a lifting solution—a harmonious fusion of botanical artistry and scientific brilliance, intricately designed to turn back the hands of time. 



SpaceLift defies conventional math with a formula where 1 + 1 equals 5: 1-second Penetration, 1-minute Lifting, 5-minute lifted results. Its special pattern technology is curated to precisely deliver nutrients and revitalizers, extending cell life and orchestrating a reversal and restoration of your skin's aging and premature aging processes. 



This exquisite formula seamlessly marries science with the potent magic of 12 key botanical elements, concocted in Japan into one ultimate solution. 


Its meticulously-curated blend offers a symphony of benefits—Immediate Lifting, Firming, Quick Absorption, Anti-Aging prowess, Hydration, and Antioxidants—all working harmoniously to minimize wrinkles, hyperpigmentation, and inflammation, while providing protection against UV damage and puffiness.



Within the realm of the SpaceLift ritual resides simplicity. Without disrupting your daily routine, a spritz of SpaceLift after a thorough face cleanse unveils its patented technology, boasting extremely small water molecules based on hydrogen atoms. 



This design expertly delivers nutrients to the areas that need them most, providing exceptional permeability and antioxidant properties. The integration of SpaceLift into your existing skincare routine becomes a graceful journey toward rejuvenated skin. For optimal results, indulge in this labor of love twice daily, embracing the morning and evening prowess of the SpaceLift Face Booster.



The official soft launch of SpaceLift transcended a mere product introduction. It heralded a celebration of partnership and collaboration, witnessed by esteemed figures including the Deputy Director of Export Promotion & Market Access and Head of Sustainability from Malaysia External Trade Development Corporation (MATRADE), Edison Choong Wan Sern, along with representatives from Malaysian Investment Development Authority (MIDA), and other dignitaries. 



His esteemed presence as the leading officernin sustainability underscored the significance of this launch, affirming Empro's dedication to fostering global alliances in the pursuit of excellence as well as sustainable trade.


Choong remarked, “Empro's involvement in ESG practices goes beyond borders. The development of SpaceLift adheres to ethical sourcing of ingredients, supporting fair labor practices and environmentally conscious manufacturing processes. This commitment echoes Malaysia's dedication to responsible trade, aligning with global efforts towards a greener and more sustainable future.”



This prestigious event boasted not only the unveiling of a revolutionary skincare gem but also a delightful performance by award-winning songstress, Aina Abdul. Her captivating melodies harmonized effortlessly with the elegance and sophistication that define the SpaceLift Face Booster experience, transforming the soft launch into an immersive celebration of beauty and grace.



The signing ceremony with strategic partners that followed during the launch further solidifies Empro's commitment to expanding the reach of this transformative elixir. Basing its global distribution in Japan, coupled with strategic partnerships with Watsons Malaysia and Sasa Malaysia for enhanced domestic retail availability, Empro ensures that the SpaceLift Face Booster is accessible to a wider audience both here and abroad.



“We’ve teamed up with global partners and right now, SpaceLift is available in Singapore, Japan, Thailand, China, Hong Kong, India, Switzerland, Sweden, Norway, Denmark, Finland, Netherlands, and Belgium. We’re confident more countries will join soon,”Empro’s founder, Prof. Dr. Coco Alex Yeoh said in his speech.



Embrace this pivotal moment as Empro redefines the beauty landscape, inviting all to embark on a transformative journey towards timeless allure. Discover the radiance of SpaceLift—a symphony of elegance and innovation seamlessly woven into an exquisite skincare ritual.


Interested to know more about Empro,

Facebook : https://www.facebook.com/emprocare

Instagram : https://www.instagram.com/emprocare/


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Mountain Dew Dew Challenge 2023 | Spectacular Finale and Two Guinness World Records Achievements

  

Mountain Dew Malaysia marked the culmination of an exhilarating two-month journey with the grand finale of the Dew Challenge, organised by Geek Events, held at Sentul Depot, Kuala Lumpur, on December 16th. This innovative event seamlessly blended the realms of virtual and reality, bringing together over a thousand gaming enthusiasts from all across the country for an unforgettable experience.



Breaking Boundaries: Mountain Dew Sets Two New Guinness World Records 

In a groundbreaking moment, Mountain Dew, in collaboration with the passionate gaming community, stakeholders, and esteemed members of the media, achieved two new Guinness World Records during the Dew Challenge finale. The records, titled The Largest Paintball Word, made using 4,715 pallets and The Most People Shooting Paintball Simultaneously with 298 participants, underscore Mountain Dew's commitment to pushing the boundaries of innovation and entertainment. The team was presented with official certificates from Guinness World Records adjudicator, Mr. Kazuyoshi Kirimura, marking a historic achievement for the brand.

Regional Battle Unveils Champion: AZ MYX Takes Home Coveted Title and part of RM200,000 Prize Pool.

 

The Dew Challenge regional finals, which spanned the northern, southern, central, and eastern regions of Malaysia, saw intense competition among thousands of participants, who battled it out both online and on the paintball PUBG tournament stage.

 

The grand finale in Kuala Lumpur, brought together 16 finalists from the regionals and witnessed the crowning of the overall champion, AZ MYX from the northern region, who emerged victorious and claimed a part of the prize pool of RM200,000. 2nd and 3rd place went to Sem9 Junior (Central Region) and Twenty2rich Guerilla (North Region) respectively taking home a slice of the RM200,000 prize pool.

 


Beyond Gaming: A Vibrant Festival

Taking place from 9AM to 7PM, the Dew Challenge finale was not just about gaming—it was a celebration of diverse experiences. Attendees were treated to an array of activities and vendors, including a tantalising Domino’s BoxKu corner, purveyors of juicy and tender fried chicken, Uncle Bob, MBO, mini PUBG mobile tournaments, a special Mountain Dew mixology booth, and engaging carnival games. These additional elements added a festive atmosphere to the event, creating memorable moments for all participants.


 

Speaking to Amy Gan, VP of Marketing, Etika Sdn Bhd, she said, “With this year’s Dew Challenge, we could really push the boundaries of what was possible. We knew that we had to bring Malaysians a one of a kind, first time experience that will make them want to break out of the norm, push their boundaries and live their best, most vibrant lives. I am happy to say that it was a success and I couldn’t have imagined a better end to it.”

 

“We want to express our heartfelt gratitude to the gaming community, sponsors, vendors, and media partners for making this event a resounding success. The Dew Challenge has once again proven that Mountain Dew is not just a beverage; it's a lifestyle that brings people together through shared passions and unforgettable experiences.”

 

For images and highlights of the finale, head over to the Dew Challenge website (dewchallenge.com) and Mountain Dew Facebook page (https://www.facebook.com/MountainDewMalaysia). Stay tuned for details on the next Dew Challenge.


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Thursday, January 4, 2024

Crispy Chocolate | Celebrate 50th Anniversary Malaysia’s Home-grown Chocolate Brand

 

Crispy Chocolate, a popular Malaysian chocolate snack, which is marketed to 21 countries, is celebrating its 50th anniversary.  


To mark this historical milestone, the Network Foods Industries Group is launching a national roadshow that initially kicks off in the east coast States and Klang valley.




The Network Foods group is a member of the Pan Malaysia Corporation Berhad (PMC). Founded in 1973, Crispy Chocolate has withstood the test of time.  Its chocolatey crispy bite has been an unforgettable part of sweet memories for several Malaysian generations.


Commenting on Crispy Chocolate’s 50th anniversary, PMC Executive Director, Andrew Khoo, said: “For a home-grown chocolate brand to celebrate this milestone is a very proud moment for us.  It is a testament to Crispy’s enduring brand value in a competitive field dominated by established international brands.



Khoo noted that, internationally, fewer than 10 chocolate brands have had a history of 50 years or longer.


Crispy chocolate owes its success to its unique malty taste made of the finest malt, quality cocoa and with oven-roasted rice cereal, making it not just another tasty snack, but wholesome as well.”



Network Foods asserts that Crispy chocolate is classified as a health snack containing low sugar content and dietary fibre. 


As a testament to its healthful quality, Crispy Chocolate has won the Best Kid Snack in the Natural Health Readers’ Choice Award 2022 and the Cocoa Industry special award from the Malaysian Cocoa Board.  It is also certified by the Singapore Health Promotion Board in addition to being certified by Jabatan Kemajuan Islam Malaysia (JAKIM) and Majlis Ulama Indonesia (MUI HALAL)  Capitalising on its popularity, the Crispy brand has recently launched the Crispy spreads for breakfast toasts and Crispy Popz malt balls for easy snacking. 



The company has also created a Special Crispy Edition range that combines exciting unique Malaysian, Korean and Japanese-inspired flavours. More line extensions of the Crispy range are being considered in future.


To learn more about Crispy Chocolate’s products and updates, visit its new Crispy website, https://crispychocolates.com, or follow their social media channels on Facebook and Instagram.


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