Many Gingivitis is the
early stage of gum disease where the gum is swollen and inflamed and bleeding
during brushing due to the bacterial infection. If left untreated, it will
progress to gum disease. Gum disease does not only cause tooth loss, but it is
linked to other health issues like diabetes and heart problems.
The main cause of gum disease is plaque the soft sticky film containing billions of bacteria. When plaque builds up in between teeth, along the gum line and inside gum pockets, the toxin from the bacteria will damage the gum tissues.
A 2010 study indicated that 9 out of 10 Malaysian adults suffer from gum disease (NOHSA 2010). In a recent study conducted by Lion Corporation on 450 Malaysian adults showed 80% of respondents had at least one visible signs and symptoms of gum disease, most common being bleeding and swollen gums but only 1% realise that they have gum disease (Project Katsu 2017).
Lion Corporation Japan’s
foray into the oral care industry started back in 1896 with the introduction of
the tooth powder. Ever since then, oral care has been the core business and
Lion Corporation Japan’s expertise is backed by more than 100 years of
experience working with dental professionals and having their own dedicated
team of experts and scientists.
Speaking at the launch of
the new SYSTEMA
ADVANCE Anti-Plaque Toothpaste, Mr Tatsuya Horiuchi, the Managing Director
of Southern Lion stated that “Our vision at Lion
Corporation Japan, is to continue being an advanced daily healthcare company
and to lead the innovation in developing products that enrich the health, comfort
and cleanliness of our consumers. Our goal in oral health is to empower
Malaysians to retain at least 20 teeth up to the age of 80 years in order have
a better quality of life,”
Meanwhile, Dr Ahmad
Sharifuddin Bin Mohd Asari, the President of the Malaysian Society of
Periodontology while stressing on the importance of gum health care said, “Gum disease is
highly prevalent in Malaysia. Achieving healthy gums is possible with the
effective removal of plaque in high risk areas such as the gum pocket and along
gum line. Brush your teeth at least twice a day and visit the dentist
regularly. Do not ignore the first signs of gum disease such as bleeding gums,
red and swollen gums. Seek professional help if you have any signs of gum
disease and get it treated immediately as gum disease is reversible at its
early stage.”
SYSTEMA understands the widespread issue of gum disease. With the in-depth understanding of oral needs and thorough consumer research, SYSTEMA is now launching Lion Japan’s biggest breakthrough; SYSTEMA ADVANCE, the first anti-plaque bacteria toothpaste with Advance Plague Buster technology combining TDS, IPMP to breaks down plaque and kills 99.9% bacteria in hard to reach area especially inside gum pocket and GK2 to soothes gum discomfort.
SYSTEMA ADVANCE
Anti-Plaque Toothpaste helps provide 24-hours protection against
oral bacteria with twice brushing daily and 4 x better prevention of
gum problems than ordinary toothpaste.
TDS (Sodium C14-16 Olefin Sulfonate) breaks down plaque
to enable easier removal
IPMP (o-Cymen-5-ol) to penetrate the
plaque bio film in the gum pocket and kill 99.9% bacteria inside
GK2 (Dipotassium Glycyrrhizate) to soothe gum
discomfort
SYSTEMA ADVANCE
Anti-Plaque Toothpaste comes in 3 variants which are SYSTEMA ADVANCE
Extra Gum Protection that has a fresh aromatic peppermint flavour with a
spearmint note, SYSTEMA ADVANCE Deep Clean Whitening which has a
longer lasting mint flavour with particles in the paste and SYSTEMA
ADVANCE Extreme Clean Breath that provides fresh double mint flavour with
long-lasting cooling technology for longer feeling of fresh breath.
Mouse mommy has try out
this SYSTEMA ADVANCE Extreme Clean Breath, love the icing cold feeling after
brush my teeth. Feeling fresh breath in the morning! Happy to know that the SYSTEMA
ADVANCE Anti-Plaque Toothpaste with TDS able to breaks down plaque to
enable easier removal
Now, Systema is able to
provide a comprehensive SYSTEMA Anti-Plaque
System of toothbrush and toothpaste to help keep gums and teeth
healthy for life. SYSTEMA ADVANCE
Anti-Plaque Toothpaste to break down plaque and kills bacteria
inside gum pockets while Systema 0.02mm super tapered bristles toothbrush aid
in the physical removal of plaque from the hard-to-reach areas especially in
between teeth, along gum line and inside gum pockets to help keep gums and
teeth healthy for life.
More importantly, through Preventative Dentistry, Systema aim to educate and equip Malaysian consumers with better oral health knowledge through continuous oral health campaigns towards a quantum leap in better oral health for all.
In conjunction with the
launch of SYSTEMA
ADVANCE Anti-Plaque Toothpaste, Systema kicked off a Nationwide gum health
awareness campaign held in collaboration with the Oral Health
Programme, Ministry of Health Malaysia (‘MOH’), the Malaysian Society of
Periodontology (‘MSP’) and the Faculty of
Dentistry, Universiti Teknologi MARA (‘UiTM’). Themed “SAVE YOUR GUMS, SAVE
YOUR TEETH”, the campaign was officiated by Dr. Nomah bt Taharim the
Principal Director of Oral Health, Ministry of Health Malaysia. This oral
health campaign is to encourage the public to take the first step towards
attaining healthy gums by getting their gum checked in an effort to
alleviate gum disease.
There will be Mobile Dental
Clinics provided by MOH and UiTM which will be touring various
locations across Malaysia where the public will be able to participate and get
their gum-health checked for free. This campaign further enhances Lion
Corporation Japan’s mission to raise awareness and educate the community on gum
diseases and good oral health care.
In the spirit of helping more Malaysians to achieve healthy gums and teeth, SYSTEMA pledged 30,000 SYSTEMA ADVANCE Anti-Plaque Toothpaste samples with gum health educational leaflet for the “SAVE YOUR GUMS, SAVE YOUR TEETH” CAMPAIGN. The SYSTEMA ADVANCE Anti-Plaque Toothpaste will be provided to the community through the Malaysian Society of Periodontology and UiTM at the on-ground gum check activity thus further enabling Malaysian consumers to achieve healthy gums and teeth for life.
SYSTEMA ADVANCE
Anti-Plaque Toothpaste is now available in all leading stores and pharmacies
nationwide at RM12.55. Now, achieving healthy gums and teeth is easy with SYSTEMA. Good
oral health care practice does more than just protect your teeth; it is a great
start to healthy gums which will lead to a healthier life!
Interested to know more
about SYSTEMA“SAVE YOURGUMS, SAVE YOUR TEETH” campaign Mobile Dental
Clinic,
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