Tuesday, April 3, 2018

Fall In Love With Guardian New Botaneco Garden Trio Oil Organic Anti-Dandruff Haircare Range!


Dandruff can have several causes, with dry skin being the most common cause of flaking dandruff. Other causes include, irregular or incorrect scalp and hair care, over-shampooing and sensitivity to hair care products.
                                  
There are many anti-dandruff treatments. While the majority of anti-dandruff treatment is effective in reducing the formation of dandruff flakes, there is a concern that hair and scalp can be stripped off protective oils making the scalp more prone to flaking due to dryness, and making hair dry and difficult to manage.


Guardian has introduced an anti-dandruff shampoo and conditioner to its popular nature-inspired Botaneco Garden Organic Trio Oil range.  The Botaneco Garden brand is conceptualized, developed, produced, and is available exclusively at Guardian. The anti-dandruff variant is an option for eco-conscious consumers who prefer a gentle yet effective daily shampoo and conditioner to address dandruff.

Mouse mommy’s scalp has dandruffs too and I always use anti-dandruff shampoo to wash my hair in daily basis. But the outcome is my scalp feeling itchiness and I tend to scratch it. My scalp gets irritated and cause even more dandruffs.

Mouse mommy feels so grateful to get to know Botaneco Garden Organic Trio Oil range as in it really helps in solve my dandruff problem. I feel refreshing and no more itchiness after one hair wash. Such a releasing feeling!  


The refreshing scent can be smell once I pump out from the shampoo. It is the mixture of all these natural ingredients of peppermint oil, menthol, tea tree, coconut oil, jojoba oil and the three 100% eco-certified essential oils - Babassu, Baobab and Chufa. Love it so much!  

Guardian Own Brand Director of Health & Beauty, Mr Alfonso Roderos explained that the company is experiencing similar growth in the hair care and skin care segments through brands such as Botaneco Garden.


Mr Alfonso Roderos, Guardian Own Brand Director of Health & Beauty, shared that the Botaneco Garden brand is growing rapidly in tandem with increased consumer interest in green products. The brand now features a robust roster of 43 products since its introduction in 2013.

“Increasingly global trends are moving towards more environmentally conscious, caring and gentle products. These products often see a greater use of green, organic based, sustainable ingredients. It has been the global concern to reduce pollution and the degradation of the environment as well as giving confidence in the quality the process brings. With Botaneco Garden, Guardian is able to give consumers what they desire at an affordable price and with the assurance of a dermatologically tested and proven product range with quality, eco-certified ingredients,” Mr Roderos said.


There are four product categories under the Botaneco Garden brand namely Inca Inchi which uses Inca Inchi and Aloe Vera as key ingredients, the premium Organic Argan and Olive Oil range Botaneco Garden Baby which uses eco-certified chamomile and colloidal oatmeal for a gentle and effective baby range; and the Trio Oil range which uses  a trifecta of 100% eco-certified oil  - Babassu, Baobab and Chufa.

All Botaneco Garden products feature a free-from formulation - free from specific ingredients such as Parabens, silicone, soap, colorant, lanolin & DEA for a unique and caring formulation that is kinder to skin and hair, and to the environment.

Each product within the Botaneco Garden Trio Oil range features five moisturisers – the three main oils, and two others that are chosen for their specific functions for hair and skin. The Botaneco Garden Organic Trio Oil Anti –Dandruff shampoo and conditioner are  enriched with Jojoba and Coconut oil. The moisturising benefits of this range make it gentle and effective in reducing flaky dandruff which ordinarily results from excessive drying of skin and over-activity of the oil gland.


Research studies highlight the benefits of jojoba oil as a moisturizing ingredient. Traditionally jojoba oil have been used in Latin American hair and beauty remedies as a skin and hair conditioner. It is noted for its fast absorption.

Coconut oil has well-studied hair moisture-retaining capabilities. It has been traditionally used for skin and hair conditioning, and for reducing the signs of dandruff by alleviating dry scalp conditions.

The high level of usage results in shampoos being the largest personal care category, representing 37% of the total global hair care market.  With Malaysia’s hot and humid weather, the usage of shampoo may be higher than the global average as most Malaysians tend to wash their hair daily.

“With the Botaneco Garden, we have created a balance between nature and science that provides a gentle and caring hair care routine, even for dandruff prone scalp and hair. The five times moisturisers in Botaneco Garden products address dry scalp, the most frequent cause of dandruff. The use of essential oils such as peppermint, menthol and tea-tree that have been traditionally used for reducing flakes compliment the moisturising benefits in the Botaneco Garden Organic Trio Oil Anti-dandruff range,” Ms Michelle Yeap, Product Manager, Group Health & Beauty.


Tea Tree Oil’s properties have been studied and tested in laboratory tests for its efficacy in reducing the formation of dandruff, and in improving scalp and hair condition. Peppermint contains menthol, selenium and zinc which are proven antiflake ingredients.

“For those with dandruff, take note that it cannot be cured but it can be reduced. Daily usage of a gentle, nature-inspired anti-dandruff hair care range such as Botaneco Garden Organic Trio Oil anti-dandruff shampoo and conditioner can help  to reduce the formation of flakes, while leaving hair smoother and more manageable. When hair and scalp are in better condition users can switch over to a gentle daily usage shampoo and conditioner, with the anti-dandruff range ready if the condition reoccurs,” Ms Yeap said.


The Botaneco Garden Organic Trio Oil Anti-dandruff Shampoo and Conditioner are priced at RM19.90 each, and are available at all Guardian stores nationwide, and through the Guardian e-store.

Interesting to know more about Guardian,

Reference :
[1] Ranganathan S, Mukhopadhyay T. Dandruff: The most commercially exploited skin disease. Indian J Dermatol. 2010;55:130–4. [PMC free article]  [PubMed
[2]  "A Practical Guide to Scalp Disorders". Journal of Investigative Dermatology Symposium Proceedings. 12: 10–14. December 2007. doi:10.1038/sj.jidsymp.5650048PMID 18004290.
[7] Green marketing: Consumers’ Attitudes towards Eco-friendly Products and Purchase Intention in the Fast Moving Consumer Goods (FMCG) sector. (http://www.diva-portal.org/smash/get/diva2:553342/fulltext01)
[8] Green marketing: Consumers’ Attitudes towards Eco-friendly Products and Purchase Intention in the Fast Moving Consumer Goods (FMCG) sector
[9] http://www.mdpi.com/2304-8158/7/2/21/htm              
[11] INTERNATIONAL RESEARCH JOURNAL OF PHARMACY ISSN 2230 – 8407 Available online http://www.irjponline.com Review Article POTENTIAL OF HERBALS AS ANTIDANDRUFF AGENTS Singla Chhavi*1, Drabu Sushma1, Ali Mohammad2
[12] G Ital Dermatol Venereol. 2013 Dec;148(6):687-91. Jojoba in dermatology: a succinct review.Pazyar N1Yaghoobi RGhassemi MRKazerouni ARafeie EJamshydian N (https://www.ncbi.nlm.nih.gov/pubmed/24442052)
[14] https://www.naturalmedicinejournal.com/journal/2014-05/treatment-dermal-infections-topical-coconut-oilTreatment of Dermal Infections With Topical Coconut Oil A review of efficacy and safety of Cocos nucifera L. in treating skin infections By Lindsey K. Elmore, PharmD, BCPS, Gwen Nance, Samantha Singleton, and Luke Lorenz
[16]J Am Acad Dermatol. 2002 Dec;47(6):852-5.Treatment of dandruff with 5% tea tree oil shampoo. Satchell AC1Saurajen ABell CBarnetson RS.
[17] INTERNATIONAL RESEARCH JOURNAL OF PHARMACY ISSN 2230 – 8407 Available online http://www.irjponline.com
Review Article POTENTIAL OF HERBALS AS ANTIDANDRUFF AGENTS Singla Chhavi*1, Drabu Sushma1, Ali Mohammad2

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Leaps of Knowledge Conference 2018 Elevates 21st Century Education


Calling all parents and educators! Do you want to be part of the education community working to elevate Malaysian education?

Come join FrogAsia at the annual Leaps of Knowledge Conference on Saturday, 7 April 2018 from 7.00am to 5.30pm at the JW Marriott Kuala Lumpur. Teachers, students and parents will be coming together to raise the bar of 21st Century education in Malaysia.

Themed Level Up!, the conference offers fun and engaging workshops to help parents and teachers understand education through gamification and how Higher Order Thinking Skills (HOTS) can be incorporated into teaching and learning.​

Come listen to impactful keynotes from key opinion leaders and industry experts.


Datin Nawal Salleh, the Former Director of the Examination Board will be talking about the aspirations of the Malaysian education system and how student assessments are related to the needs and demands of the world today.

Shaheen Mistri, Founder of Akansha and CEO of Teach for India will be talking about how educators and students are partners in building education in a nation. Hear her real-life stories that show the collective impact of community commitment to elevating education outcomes.

Sounds fascinating? Why not take advantage of the ‘Bring A Friend’ promotion? Pay only RM180 for two to participate in the Leaps of Knowledge Conference 2018.


Check out more information on the Leaps of Knowledge Conference 2018,
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Sunday, April 1, 2018

CJ WOW SHOP Rewards Malaysians In Celebration of Two Astounding Years!


CJ WOW SHOP, Malaysia’s one-stop smart shopping destination, today announced the launch of its two-year anniversary celebration, ‘2 Tahun, Lebih WOW!’. Commemorating this significant milestone, Malaysians will be treated to the largest home shopping carnival, featuring a series of promotions throughout the month across CJ WOW SHOP channels including TV, online and mobile platforms starting April 1, 2018.
Since its launch in 2016, CJ WOW SHOP has expanded its offerings from 27 to more than 450 items today, ranging from household products, electrical items, gadgets, beauty, fashion and many more. The network is poised for a strong growth in the year ahead, following an astounding achievement of over 650,000 customers and a recording sales surpassing RM130 million in 2017.

High energy celebration: CJ WOW SHOP celebrates 2nd year anniversary with over 100 guests, including partners and media in studio. Pictured together with partners are:
  • Nini Yusof, Director of Sales & Strategy for Client Service Group of Media Prima Television Networks (Front row, first from the left)
  • Datuk Kamal Khalid, Managing Director for Media Prima Bhd (MPB) (Front row, second from the left)
  • Mr. Kim Yang Hyun, Chief Executive Officer of MP CJ O Shopping Sdn Bhd (Front row, third from the left)
  • Yana Samsudin, Ambassador of CJ WOW SHOP’s ‘2 Tahun, Lebih WOW’ Anniversary Campaign
  • Shin Kong, Show Host of CJ WOW SHOP Mandarin Programme
  • Chef Fikree, Show Host of CJ WOW SHOP
Mr. Kim Yang Hyun, Chief Executive Officer of CJ WOW SHOP said, “This stellar performance has inspired us to deepen our focus on serving the needs of more Malaysians. Today, we have grown to become a one-stop smart shopping destination and at the heart of the success is none other than our customers. More than just a celebration, this anniversary is a way for us to thank our customers by giving them what they’ve always wanted, including greater products, savings and rewards that will absolutely wow their lives.”
WOW rewards for customers: CJ WOW SHOP’s collaboration with Yana Samsudin extends the development of “The WOW Bag”,a limited edition eco-bag that is designed and endorsed by the actress herself. Pictured together with Yana is Mr. Kim Yang Hyun, Chief Executive Officer of MP CJ O Shopping Sdn Bhd
To make the celebration more exciting, CJ WOW SHOP has appointed multi-talented, award-winning celebrity Yana Samsudin as the anniversary ambassador this year. This came at back of the overwhelming response towards her role as the celebrity guest host on the network’s signature programme, ‘The WOW Show’. She has a proven track record, underpinned by her outstanding performance of over 200 units of Athira Pendant by Habib Jewel sold out within 22 minutes.
‘2 Tahun, Lebih WOW!’ anniversary ambassador: CJ WOW SHOP makes its 2nd anniversary celebration more exciting by appointing multi-talented, award-winning celebrity Yana Samsudin as its anniversary ambassador

The collaboration extends the development of “The WOW Bag”, a limited edition eco-bag that is designed and endorsed by Yana Samsudin. Throughout the month of April, the exclusive gift will be given away for FREE to fans of Yana and shoppers with any purchase made on CJ WOW SHOP.

The appointment is also in line with CJ WOW SHOP’s concept to bring a unique and immersive shoppertainment’ experience. Yana Samsudin will be partnering resident CJ WOW SHOP show hosts such as Zaim Helmi and Lily Liyana to delight viewers.

The achievements in 2017 have strengthened CJ WOW SHOP’s confidence to continue growing with customers and partners, especially home-grown companies with interesting offerings. Currently, 70% of products sold on the network consist of local brands including Mugen, Riino, Elba, Habib Jewel, Ariani and Winds, seller of gadgets, appliances as well as home and living products.

Mr. Kim said, “Working closely with small-to-medium home-grown enterprises has always been our priority as CJ WOW SHOP is a total marketing solution platform to help these businesses unlock the true mass-market potential. In the coming months, we are also looking to enhance our customer service and overall shopping experience in order to support our growth strategy.”
CJ WOW SHOP is a joint venture collaboration between Media Prima Berhad and South Korea’s CJO Shopping Co Ltd (CJO), Asia’s No 1 TV Home Shopping operator. Launched in April 2016, with much fanfare, CJ WOW SHOP’s strategic collaboration with home-grown brands such as Proton and Simplysiti led to the network’s regional recognition at The Spark Awards 2017 for Best Sales and Marketing Intelligence Solution (Gold) and Marketing PR Awards 2017 Southeast Asia for the Best Direct-to-Consumer PR Campaign (Bronze).



CJ WOW SHOP’s ‘2 Tahun, Lebih WOW!’ 10-Hour Back-to-Back Live Shows
8TV
(Mandarin programme)
Sunday, 1st April 2018
: 0800 – 0900
TV9
Sunday, 1st April 2018
: 0900 – 1000


: 1000 – 1100


: 1100 – 1200


: 1200 – 1300


: 1330 – 1430


: 1430 - 1500


: 1500 – 1600


: 1600 – 1700


: 1700 - 1800
CJ WOW SHOP’s ‘2 Tahun, Lebih WOW!’ Anniversary Offers
  • An exclusive free gift of a “The WOW Bag” designed by Yana Samsudin with any purchase made on CJ WOW SHOP from 1 to 30 April 2018.
  • WOW Rewards for purchases via CJ WOW Shop website and mobile app:
    • 1 April Only: 5% Discount for products featured during 10-hour Back-to-back Live Show
    • 1 - 30 April: 5% WOW Points for all products
CJ WOW SHOP Channels
CJ WOW SHOP features on-air demonstrations across media channels such as TV3, ntv7, 8TV, TV9, MYTV and tonton. Customers will be able to purchase the products seen on television by:


  • Downloading the CJ WOW SHOP mobile app from Google Play or App Store
  • TV broadcasts over 45 hours a week, including CJ WOW SHOP Mandarin programme and The WOW Show.
    TV3
    Every Mon – Sun
    Every Mon
    : 0600 – 0700 (60min)
    : 1300 – 1330 (30min) The WOW Show
    ntv7
    Every Sat – Sun

    : 0600 – 0700 (60min)
    : 1030 – 1330 (180min)

    Every Mon – Fri
    : 1030 – 1430 (240min)

    Every Mon – Sun
    : 2400 – 0100 (60min)
    8TV
    (Mandarin programme)
    Every Mon – Fri
    Every Sat – Sun
    : 0600 – 0930 (210min)
    : 0600 – 0900 (180min)
    TV9
    Every Mon – Thu  


    Every Mon – Fri
    Every Thurs
    : 0830 – 1300 (270min)
    : 1330 – 1700 (210min)
    : 2300 – 0100 (120min)
    : 1000 – 1100 (60 min) The WOW Show

    Every Fri
    : 0830 – 1700 (510min)

    Every Sat – Sun

    : 0830 – 1800 (540min)
    : 2400 – 0100 (60min)
    A 24-hour home shopping channel every day on digital TV platform MYTV.

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