Firefly Airlines is once again
extending its greatest appreciation to passengers with not one, but three
different prizes; this time by making sure everyone who makes a booking with
Firefly receives a gift through ‘Everyone Gets A Prize’ campaign.
‘Everyone Gets
A Prize’ campaign which starts today, leaves no one behind as every ticket purchase
made via Firefly website will get a chance to randomly click open a virtual gift
box and receive prizes like a FREE
one-way flight
ticket, RM50 E-wallet voucher, RM50 Firefly online store voucher or Firefly
Holiday online voucher. Having just launched FY is For You earlier this
morning, this campaign falls under FY Appreciates You which ends on 31
March 2018.
There
are no restrictions on how many times a person can win and be provided with an
opportunity to enter ‘Everyone Gets A Prize’ campaign. To know about the steps,
visit Everyone gets a prize! By – step on YouTube https://youtu.be/MSzAspzXogI. Every booking made will be
entitled for a gift. In order to be eligible, passenger
must be a Firefly member. If you are not a member, you can register at www.fireflyz.com.my
It’s always a good time to
appreciate our passengers. We want them to know that FY is always For You. We
are not only about travelling, but we go beyond that to keep our passengers
happy and we want them to look forward to new experiences when flying with
Firefly. As I always say, we aim to provide a seamless travel experience throughout
the journey; from booking, to checking-in, to boarding the aircraft and we
strive in making every journey more enjoyable and helping our
passengers achieve their personal travel aspirations,” said Ignatius Ong, Chief
Executive Officer of Firefly Airlines.
Traveling
aside, Firefly is an airline that is all about being there for passengers. With
that, FY is For You will be the main pillar and marketing direction for
2018. This will carry substantial segment marketing such as FY Convenience,
FY Benefit, FY Opportunity covering Business To Business (B2B)
and FY Action, Enjoyment, FY Engagement, FY Info covering
Business To Consumer (B2C).
B2B’s main
focus will be on aircraft advertising, C-wallet corporate packages,
partnerships and collaborations. Whereas, B2C will focus on campaigns &
promotions, value added services, viral videos on social media, contest and
media releases. The main idea of FY is For You is to better serve the
customers’ needs, improve the airlines competitive position, increase sales,
improve market shares and to enhance Firefly’s image. As partnership is key to
provide a maximum customer’s experience and satisfaction, there will also be as
series of B2B for B2C such as a partnership between Firefly and another
business for all the consumers out there.
A series of
B2B and B2C campaigns will be rolled out to keep all enticed such as the
‘Everyone Gets A Prize’ campaign which starts today. This campaign leaves no
one behind as every customer who books a ticket via Firefly website will get a
chance to click open a gift box and receive prizes like a one-way flight ticket, RM50
E-wallet voucher, RM50 Firefly online store voucher or Firefly Holiday online
voucher. This campaign falls under FY Appreciates You which ends on 31
March 2018.
Another
segment which is currently running is the FY Smart Traveller where
Firefly once again has collaborated with Grab Malaysia (formerly known as MyTeksi)
and passengers that purchase
return flight tickets would get a FREE unique Grab voucher code valued at RM10
which can be used to and from domestic airports in which Firefly operates at.
FY is For You
is a priority to us as it brings two key meanings that explain how important
our customers are to us, beyond words. The two are FY stands “For You” and it
means Firefly is always there For You. The airline anticipates to
bring to light the simplest pleasures in life that makes each and every moment
special when flying with Firefly.
Interested to get to know more about Firefly,
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