Firefly Airlines Appreciate Passengers With ‘Everyone Gets A Prize’ Campaign!


Firefly Airlines is once again extending its greatest appreciation to passengers with not one, but three different prizes; this time by making sure everyone who makes a booking with Firefly receives a gift through ‘Everyone Gets A Prize’ campaign. 

‘Everyone Gets A Prize’ campaign which starts today, leaves no one behind as every ticket purchase made via Firefly website will get a chance to randomly click open a virtual gift box and receive prizes like a FREE one-way flight ticket, RM50 E-wallet voucher, RM50 Firefly online store voucher or Firefly Holiday online voucher. Having just launched FY is For You earlier this morning, this campaign falls under FY Appreciates You which ends on 31 March 2018.       


There are no restrictions on how many times a person can win and be provided with an opportunity to enter ‘Everyone Gets A Prize’ campaign. To know about the steps, visit Everyone gets a prize! By – step on YouTube https://youtu.be/MSzAspzXogI. Every booking made will be entitled for a gift. In order to be eligible, passenger must be a Firefly member. If you are not a member, you can register at www.fireflyz.com.my
It’s always a good time to appreciate our passengers. We want them to know that FY is always For You. We are not only about travelling, but we go beyond that to keep our passengers happy and we want them to look forward to new experiences when flying with Firefly. As I always say, we aim to provide a seamless travel experience throughout the journey; from booking, to checking-in, to boarding the aircraft and we strive in making every journey more enjoyable and helping our passengers achieve their personal travel aspirations,” said Ignatius Ong, Chief Executive Officer of Firefly Airlines.  


Traveling aside, Firefly is an airline that is all about being there for passengers. With that, FY is For You will be the main pillar and marketing direction for 2018. This will carry substantial segment marketing such as FY Convenience, FY Benefit, FY Opportunity covering Business To Business (B2B) and FY Action, Enjoyment, FY Engagement, FY Info covering Business To Consumer (B2C).


B2B’s main focus will be on aircraft advertising, C-wallet corporate packages, partnerships and collaborations. Whereas, B2C will focus on campaigns & promotions, value added services, viral videos on social media, contest and media releases. The main idea of FY is For You is to better serve the customers’ needs, improve the airlines competitive position, increase sales, improve market shares and to enhance Firefly’s image. As partnership is key to provide a maximum customer’s experience and satisfaction, there will also be as series of B2B for B2C such as a partnership between Firefly and another business for all the consumers out there.


A series of B2B and B2C campaigns will be rolled out to keep all enticed such as the ‘Everyone Gets A Prize’ campaign which starts today. This campaign leaves no one behind as every customer who books a ticket via Firefly website will get a chance to click open a gift box and receive prizes like a one-way flight ticket, RM50 E-wallet voucher, RM50 Firefly online store voucher or Firefly Holiday online voucher. This campaign falls under FY Appreciates You which ends on 31 March 2018.        


Another segment which is currently running is the FY Smart Traveller where Firefly once again has collaborated with Grab Malaysia (formerly known as MyTeksi) and passengers that purchase return flight tickets would get a FREE unique Grab voucher code valued at RM10 which can be used to and from domestic airports in which Firefly operates at.


FY is For You is a priority to us as it brings two key meanings that explain how important our customers are to us, beyond words. The two are FY stands “For You” and it means Firefly is always there For You.   The airline anticipates to bring to light the simplest pleasures in life that makes each and every moment special when flying with Firefly. 

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