Monday, April 23, 2018

Plantur 39 Caffeine Shampoo Helps Women to Combat Menopausal Hair Loss!


Many women experience thinner hair and that it falls out prematurely due to a hormonal imbalance during and after menopause besides symptoms such as hot flushes, night sweats, mood swings, sleepless nights, depression and reduced sex drive.

Peter Wong, Head of Academy of A Cut Above Academy, commented: “While male pattern baldness is an accepted part of life for most men, the equivalent issue for women is still brushed under the carpet. Thinning hair shouldn’t be taken lightly - it can seriously affect women’s self-confidence and social life, creating unnecessary anxiety for those affected.”


Menopausal hair loss, also known as androgenic alopecia, is caused by the drastic decrease of ‘hair-friendly’ estrogens in the hair roots. These hormones help to protect the hair roots against testosterones, which are the main culprits for hair loss. With the onset of menopause, mostly when women hit the age 40 and above, the estrogen decreases, causing a hormonal imbalance where testosterones take over the place of estrogens in the hair roots, causing hair to fall out prematurely. This is very common problem that worried by menopausal women.


In years of research and development German cosmeceutical company Dr. Wolff has effectively harnessed the stimulating compounds found in caffeine and put into a carrier base for shampoo. This allows the caffeine to be transported to the hair roots to help reduce hair loss. Dr. Ruban Nathan, Dermatologist for Hair Restoration, Director of  Dr Ruban’s Skin & Hair Clinic stated, “Amongst all the available shampoo claims, the only credible claim with scientific backing is that the Caffeine-based shampoos have some benefit in pattern hair loss.”

Mouse mommy was so happy to get to know Plantur 39, as in it is specifically design and formulation for women above 40 years old and menopausal women. So considerate of Dr. Wolff and care about women! This will be definitely the best gifts for my lovely mom and aunties. I am sure that Plantur 39 hair care products will be benefits for the ladies that I love and respect.    


A recent trial with female magazine readers in UK proved the efficacy of the products. A panel of 284 women aged between 40-64 tested Plantur 39 for 3 months and used the caffeine shampoo every time they washed their hair.* After the three month trial 87% of women said the condition of their hair had improved after using Plantur 39. More than half (57%) noticed a reduction in hair loss and/or hair thinning since using Plantur 39 and 70% recognised less hair loss in the shower and hairbrush.


Plantur 39 Phyto-Caffeine products are available exclusively at selected Watsons outlets nationwide from late May 2018 onwards.
Plantur 39 Phyto-Caffeine Shampoo for fine, brittle hair (Retails at RM49.90)
Plantur 39 Phyto-Caffeine Shampoo for coloured and stressed hair (Retails at RM49.90)
Plantur 39 Conditioner for coloured and stressed hair (Retails at RM39.90)
Plantur 39 Phyto-Caffeine Tonic (Retails at RM55.90)

Plantur 39 Phyto-Caffeine products contain an active phyto-caffeine complex which prevent the hair roots from premature exhaustion due to menopause. With special galenic formulation, the  caffeine complex as an active ingredient is able to travel all the way to the hair shaft to activate the hair roots and prevent further hair loss.


Plantur 39 improves the resilience of the scalp and hair, promotes regeneration and protects the hair roots from the negative effects of testosterone. To supply the hair with sufficient energy, use one caffeine-containing product every day and leave the shampoo on the scalp for 2 minutes before rinsing out.

Interested to get to know more about Plantur 39

* Time Inc. Reader Online Survey 2016

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Friday, April 20, 2018

Lam Soon Giving Out RM110,000 Duit Raya Via Raya Fiesta Berganda Contest! Grab it!



Ramadan is almost upon us, and with it comes the cleansing of the spirit, body,and the thorough home-cleaning before Hari Raya.

Understanding the pressures of rising costs of living especially when preparing for the festive season, Lam Soon’s home and personal care brands have come together to delight consumers with the Raya Fiesta Berganda contest that offers 416 prizes over 13 weeks, including 390 weekly prizes of RM100 each,  21 special prizes of RM1,000 each and five grand prizes of RM10,000 for a total of RM110,000 in duit Raya! The contest commenced on April 2 until July 2, 2018.


The participating Lam Soon brands for Raya Fiesta Berganda include Antabax, Malaysia’s number 1 Halal antibacterial personal care range[1],bio-home a range of eco-friendly home cleaning solutions made from biodegradable and plant-based active ingredients, Orchid feminine wash, May and Fruitale personal care ranges as well as ZIP and Labour household aids.


The Raya Fiesta Berganda contest is so easy to join as most households will be buying these products regularly:Purchase RM20 from any participating Lam Soon brands in a single receipt. Then name any three Lam Soon brands that are participating this contest. Simply Whatsapp your entry to +6012.526.3391  including your full name, IC number and answer. Attach a photograph of your receipt with your entry for verification purposes.If the RM20 purchase receipt includes two or more participating brands there is the chance to win one ofthe 21 special prize of RM1,000! So happy that while I shop for my daily personal care and household products, at the same time, mouse mommy could join contest to win cash prizes! Jom Join and Win!


According to Mr. Francis Ng, Senior General Manager of Household and Personal Care Department, Lam Soon Edible Oils Sdn Bhd’s Marketing Division, the company aims to reward consumers for their support of its quality brands.

“We understand that preparing for the festive season can strain household budgets as there is so much to buy. Our products are year-round necessities for households and individuals to maintain home and personal hygiene. The festive season is the best and most meaningful time to delight them with cash prizes that can go towards their other expenses and make the celebration even more memorable,” said Mr. Ng.

Hygiene and Cleaning Tips for Ramadan!
Use Antabax bath range as it provides 24 hour protection from 99.9% of harmful germs, while keeping skin moisturised and refreshed. Antabax Fresh is our favourite shower cream and love the antibacterial features especially for mouse mommy that work in healthcare. I do not wish to bring home harmful germs that might infected my family members and kids.  

Bio-home Kitchen Cleaner is an eco-friendly, cleaning agent made from 100% plant based active ingredients that is tough on even ground-in grime and grease yet gentle on skin - ideal to clean up kitchen surfaces after Sahur or Iftar cooking. 

Women can conveniently take care of their feminine hygiene using Orchid feminine wash that contains traditional herbs of manjakani, kacip Fatimah and daun sirih with a balanced pH of 3.5 for a gentle yet effective intimate hygiene.


The Antabax travel kit of antibacterial hand sanitiser spray, antibacterial hand sanitiser gel, antibacterial wipes and shower cream is on-the-go cleaning at any time but especially useful for balik kampung. Simple and convenient for mouse mommy with young kids too!

For a speedy yet thorough refresh of the living, dining and kitchen floor between the many visitors this Raya reach for bio-home’s eco-friendly floor cleaner in the Asian scents of lemongrass & green tea as it is no-rinse and non-toxic.

To cut through tough grease and stubborn stains such as turmeric, ZIP dish wash liquid is powerful, economical and gentle on hands. Practice ‘clean-as-you-go’ in the kitchen and the dining area to avoid stacks of pans and dishes.

For more information on the Raya Fiesta Berganda contest,



[1]*Nielsen MAT April ’16, Medicated Liquid segment

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Monday, April 16, 2018

HBO ASIA Brings An Exclusive WESTWORLD VIRTUAL REALITY EXPERIENCE To Malaysia From 18 To 29 APRIL 2018 At Sunway Pyramid!


Can You tell me What is Out There? In anticipation of the second season of WESTWORLD, which debuts same time as the U.S. on Monday, April 23 at 9am exclusively on HBO (Astro Ch 411 / HD 431), fans in Malaysia are invited take a trip into this thrilling Emmy®-winning drama series at an immersive WESTWORLD experience event from 18 to 29 April 2018 (10am to 10pm) at Sunway Pyramid Shopping Centre (Blue Concourse).


Presented by HBO Asia and in partnership with Astro, the event will be held at with numerous fun-filled activities for fans including an exciting Virtual Reality experience, brought directly from the U.S., that would leave visitors wondering what’s real and what’s not! Ops! This is really exciting experience that not to be missed!  


The entire Virtual Reality experience begins with an introduction by a white-suited host – just like any visitor would encounter as a guest starting their visit to WESTWORLD at the Delos office, the corporation behind WESTWORLD. Visitors would then be instructed to don the Virtual Reality goggles and headphones, entering an immersive and interactive experience! 


Once in the Virtual Reality realm, guests are invited to select either a black or white hat, try on suitable outfits and pick their weapon of choice (in reality, a joystick with a trigger), before embarking on different virtual activities within WESTWORLD such as practicing at a shooting range or getting involved in a shootout with Sheriff Pickett.


The WESTWORLD Virtual Reality experience* will take about 10 minutes per person and is open to all visitors from Monday to Thursday, and exclusively to pre-registered Astro subscribers from Friday to Sunday. For more information, visit www.astro.com.my/astrocircle


Mouse mommy was so excited and had already pre-registered for the Saturday, 21 April 2018, 6pm slot. Hope to see you there! 
* only for adults aged 21 years and above 



This immersive WESTWORLD experience event also features a range of WESTWORLD-themed activities such as a Shooting Gallery, a Ring Toss Game, a photobooth and more! Mouse mommy wants to bring along family to have a great family day out too! More photos can click here to view


WESTWORLD returns for its ten-episode second season, same time as the U.S., on Monday, April 23 at 9am exclusively on HBO (Astro Ch 411/ HD 431) with same day primetime encore at 10pm on HBO; or catch it on Astro GO and On Demand. Subscribers can catch up on all ten episodes of the critically acclaimed first season of WESTWORLD every Saturday night on HBO from March 24 to April 21 or on Astro GO and On Demand.


Interested to know more about HBO Asia,

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Saturday, April 14, 2018

CENDANA And MATRADE | Promote Malaysian Arts And Culture Internationally!


The Cultural Economy Development Agency (CENDANA) and Malaysia External Trade Development Corporation (MATRADE) will be collaborating to provide opportunities for Malaysian artists and practitioners to tap into their respective programmes, facilities and networks to grow the exports of the Malaysian arts and culture sector. 

The collaboration will among others, facilitate greater access for the local arts and culture community to CENDANA's newly announced Mobility Funding Programme as well as MATRADE’s export promotion funding programmes such as Market Development Grant (MDG) and Services Export Fund (SEF) if they qualify according to the set criterias.

The Mobility Funding Programme provides support to local artists to present high-quality works that express and enrich Malaysia’s artistic diversity, as well as increase arts appreciation and participation in Malaysia or abroad. It also supports local artists to participate in international festivals, exhibitions, trade fairs, biennales, conferences amongst others in addition to supporting our artists to nurture relationships with a view of developing new markets and audiences for their work.  

According to the Chief Executive Officer of MATRADE, Ir. Dr. Mohd Shahreen Zainooreen Madros, the national trade promotion agency has always supported the development of the local arts industry and promotion of Malaysian art expression internationally through its global network. 

In the past recent years, MATRADE has been actively involved in promoting Malaysian arts in major cities of London, Melbourne, Shanghai and Miami. MATRADE has 46 offices worldwide.

For the past 5 year, Malaysia has exported RM14.6 million worth of visual arts (paintings, drawings & sculpture) and these arts were exported mainly to Switzerland, United Kingdom, Hong Kong, USA and UAE.

Exports of Malaysian arts however are still relatively small. Nonetheless, potentials for arts and culture can go beyond physical exports as it also has services components that can be marketed globally such as Intellectual Property (IP),  creative contents as well as commercial talents and professionals. “Therefore, MATRADE will continue to promote Malaysian arts and culture in the international market as we realise market potentials have not been fully tapped yet,” he explained.

According to Ir. Dr. Mohd Shahreen Zainooreen Madros, MATRADE recognises that the cultural economy is an important component of the creative economy. As such apart from promoting exports of digital content, MATRADE’s collaboration with CENDANA will now allow the national trade promotion agency to also strengthen the export promotion of the other component of the creative economy, which is the arts and culture sector. 

“Together with CENDANA, our facilitation can be a catalyst for local companies to export and strengthen their footprint overseas,” he added. Some of the areas where MATRADE can assist include identifying industry opportunities as well as provide advisory services to the Malaysian companies intending to export their products or services. If need be, Malaysian exporters can also leverage on MATRADE’s overseas offices when meeting potential buyers and partners.

CENDANA’s second funding programme, the Mobility Funding Programme announced at the event provides support to local artists to present high-quality works that express and enrich our artistic diversity, as well as increase arts appreciation and participation in Malaysia or abroad. It also supports local artists to participate in international festivals, exhibitions, trade fairs, biennales, conferences amongst others in addition to supporting our artists to nurture relationships with a view of developing new markets and audiences for their work.  


During the joint press conference held today, Izan Satrina Dato’ Mohd Sallehuddin, Founding CEO of CENDANA said “Malaysia is a country that has an abundance of great art and beautiful stories to share with the world. However, many artists may not have the necessary tools to respond to opportunities extended to them. So, today is a great step forward where not only do we as CENDANA play a role in enabling our artists, but we are able to synergise these efforts with government agencies like MATRADE to benefit a wider arts and culture community. The Mobility Funding Programme looks at small to mid-scale touring work from performing arts, visual arts and independent music, focusing on local and international platforms that improve access to high-quality Malaysian art.”

The Market Development Grant (MDG) is a financial support facility in the form of a reimbursable grant to assist Malaysian Small and Medium Enterprises (SMEs), Professional Service Providers, Trade & Industry Associations, Chambers of Commerce and Professional Bodies to undertake eligible export promotional activities. This financial support will address the funding gaps among the exporters who need it to scale up and to defray costs of international promotion. 

YBhg Datuk Rashidi Hasbullah, Secretary General of Ministry of Tourism and Culture graced the joint press conference and acknowledged the returning 7-member Malaysian delegation that travelled to the Australian Performing Arts Market at Brisbane, Australia in  February 2018. YBhg Datuk Rashidi Hasbullah also applauded Koe Gaik Cheng, a Malaysian arts administrator that was selected after a competitive call for application to be attached with the Adelaide Festival Centre from July 2018. The Adelaide Festival Centre currently presents the OzAsia Festival, Australia's premier international arts festival that is focused on Asia.

YBhg Datuk Rashidi Hasbullah said “It is an honour to acknowledge these 7 artists in taking part in CENDANA’s first trade mission in an effort to reinforce the position of Malaysian arts and culture and our practitioners in the eyes of the international players. Malaysia’s art scene is set for a surge with the establishment of CENDANA and such collaboration like today with MATRADE is highly commendable and we encourage for more public and even private partners to come forward in ensuring the sustainability of our cultural economy.”


Through the initiative, the Malaysian delegates ranging from performance artist and playwright directors, to contemporary Malaysian gamelan ensemble and a group of multi-instrumentalists were able to promote and showcase their works at the APAM and resulted in opportunities to perform in Germany, Indonesia, Singapore, Australia, Japan, Hungary among others. Koe Gaik Cheng will return from her attachment and return to share her learnings with the local communities.

Call for applications opens this 25 April 2018 via CENDANA's website www.cendana.com.my 


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Thursday, April 12, 2018

FrogAsia | The Leaps Of Knowledge Conference 2018 Elevating 21st Century Teaching And Learning In Malaysia


The Leaps of Knowledge Conference 2018 presented by FrogAsia Sdn Bhd with the support of the YTL Foundation saw more than 1,000 educators, parents, students and members of the education sector gathering to elevate 21st Century education in Malaysia. Held at the JW Marriott Hotel Kuala Lumpur, this year’s conference aimed to inspire, equip and empower Malaysians to collaboratively and collectively do more to raise the bar in education.

The Leaps of Knowledge Conference 2018 – themed Level Up!, centred around the commitment of the community of educators, parents and individuals to continue leveraging on the foundations built over the last six years, levelling the playing field across all schools in Malaysia through technology. This year’s conference explored how the community can work together to raise the bar by celebrating each other’s successes, learning from each other and collaborating on new ideas to increase outcomes for 21st Century learners. 

During the workshops, the participants gained deeper understanding of higher order thinking skills and how educators can incorporate them into teaching and learning. There were also gamified experience workshops that introduced the new features of the Frog VLE to parents and teachers to demonstrate the capability of such technology when implemented in today’s education system.

“At FrogAsia, we believe in a world where everyone loves learning and where technology removes boundaries. With technology, there is equal access to quality education regardless of location or background. By bridging the digital divide, the education divide is also bridged at the same time. After six years of driving 21st Century education in Malaysia, we have seen the huge difference that Frog is making in the Malaysian education system. Schools from across the country can collaborate and support one another, and student progress can be monitored and tracked to help them improve. Today, we are gathering educators, students, parents and other members of the education community to join forces to raise the bar further and make 21st Century learning even more accessible and empowering,” said Lou Yeoh, Executive Director of FrogAsia Sdn Bhd.

At the conference, FrogAsia launched its inaugural FrogPlay World Championship, a competition that aims to encourage students around the world to collaborate and optimise the use of the FrogPlay gamified learning and revision application on the Frog Virtual Learning Environment (VLE). FrogPlay, available online on the Frog VLE and on the Google Play Store, motivates students to learn and progress by doing revision using gamification. Thousands of quizzes are available for the students’ revision, including quizzes from trusted education partner Pelangi Publishing Group, teachers and the Ministry of Education. FrogPlay also provides detailed reports to help parents and teachers help their child and classroom of students perform better.  


Since its launch last year, students have clocked over 1.5 million revision hours on FrogPlay. By tracking the hours spent on FrogPlay and the progress of students, FrogAsia saw evidence that revising via the gamified-learning app resulted in an improvement in student performance across all subjects for both primary and secondary schools. For example, students who used FrogPlay for physics revision are observed to have increased their average scores by up to 29% points.

Lou added: “We were so excited to see the impact of FrogPlay last year, which was driven by the FrogPlay Championship. The competition was successful in encouraging students to proactively learn and revise on FrogPlay even after the competition ended which led to an improvement in their academic performance. We believe in providing Malaysian students with exposure to the best education possible and equipping these students to be globally competitive. This is why we are taking the FrogPlay Championship to the global stage, where students in Malaysia will get to compete with students from all around the world including schools in the United Kingdom, Australia, Denmark, France, Hong Kong, Italy, Luxembourg, the Netherlands, Saudi Arabia, South Africa, Spain, Switzerland and the United States of America.”

The conference featured Shaheen Mistri, Founder of Akansha and CEO of Teach for India who spoke on her belief that educators and students are partners in building education in a nation, and encouraged collective impact through the contribution of all in the community. Through her talk, she called upon the participants to evaluate the tools they already possess and to use them effectively to raise the bar in education in Malaysia, which will set a standard and be a role model for the world. 

Programme Director of YTL Foundation, Datin Kathleen Chew was also one of the featured keynote speakers. She spoke on the impact and success stories that were the result of the collaboration between YTL Foundation, FrogAsia and the Ministry of Education. “It is evident that change has taken place and that technology has made a huge impact to education in Malaysia. We are so glad to be partners with change makers in this country and will continue to contribute to this initiative that aims to inspire and upskill learners nationwide.”

After her speech, Datin Kathleen invited three teachers from schools that benefited significantly through the various initiatives like the Frog Classroom Programme, 1BestariNet Teacher Award and FrogPlay Championship. These three teachers were the Headmistress of SK Kayang Noridah Hamdan, 2nd runner up of the 1BestariNet Teacher Award 2017 Mohamad Jalil, and Chew Soo Lee, Frog Admin of SJK(C) Choon Cheng, School Winner of FrogPlay Championship 2017.


Leaps of Knowledge is sponsored by YTL Foundation, also a key partner in the Frog Classroom Programme where they, together with the Ministry of Education, contribute to building 21st century learning spaces for schools. YTL Foundation had recently contributed a sum of RM1.5 million together with the Ministry to provide 21st century education infrastructure to 50 Tamil schools nationwide.

Interested to know more about FrogAsia Sdn Bhd,
Website : https://frogasia.com/en/
Facebook : https://www.facebook.com/FrogAsia/
Instagram : https://www.instagram.com/frogasia/

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EXCITING | BIGGER | WILDER With More SPLASH At SUNWAY LAGOON’S AQUA RUN 2 !


Prepare to run, slide and climb with your family and friends at the upcoming Sunway Lagoon’s Aqua Run 2 this 22nd April 2018 (Sunday).

Guests will be promised BIGGER and WILDER SPLASHES as they go through the fun run’s obstacle course spanning approximately 3.5km! Runners will experience a H2Owesome time with adrenaline-inducing challenges such as Avalanche Peak, Go Kart Sweat, Daredevil Splash Mountains, Zambezi River Adventure, and Water Boogie Disco among the 12 fun zones. Pump up the volume with the Music Party finale to end the run. So exciting to join Sunway Lagoon’s Aqua Run 2 !

All package purchases are inclusive of entrance to Aqua Run and Sunway Lagoon’s park admission ticket at only RM150 (applicable for Malaysians)! Find out more at www.sunwaylagoon.com/aqua-run-2.

For more information about Sunway Lagoon’s Aqua Run 2,
Customer Care : +603 5639 0000

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Wednesday, April 11, 2018

Love The Mission Supersoft Original Wraps That Melt In My Mouth!




Malaysia’s favourite wrap just got better! Mission Foods has upgraded its Original Wrap with a Supersoft formula,with the launch of the Supersoft Original Wraps.The upgraded wraps are now even softer and more pliable, with a melt in your mouth texture and even more flexible to hold all your favourite ingredients.

Made by one of the largest tortilla, flatbread and corn flour producers in the world, the all-new Supersoft Original Wraps enhances Mission’s repertoire of best-selling wraps –6-Grain, Wholegrain, Onion & Chives, Garlic and Potato, all of which will be upgraded to the Supersoft formula. Mission Supersoft Original Wraps are sold alongside the other flavours in the bread aisle of most leading supermarkets in packs of 8.


To demonstrate the new product’s soft yet strong traits, Mission Foods Malaysia launched a campaign celebrating women called #softandstrong. Powered by industry luminaries, the #softandstrong campaign will run until the end of April and celebrates the feminine qualities in women while reveling in their inner strength.


“Mission Foods is all about constant improvement and innovation making sure we continue to excite taste palates and bring inspiring ideas to our consumers. The new Supersoft Original Wraps gives us the opportunity to connect with our female consumers on a deeper level and celebrate them for being soft and strong, traits that we love in our new product,” said Randall Tan, Brand Manager for Mission Food South Asia.


#Softandstrong brings together three big names – iconic Malaysian songstress Ning Baizura, inspiring fitness personality Linora Low, and successful entrepreneur behind the Frankitas brand, Francisca Turner. The three ladies are true examples of everyday women who have faced and overcome adversities in their lives to become successful in their lines of work.

As a prelude to the launch and in conjunction with International Women’s Day, the trio were enlisted to share inspiring and empowering quotes on what being #softandstrong means to them. They also created four recipes each which are featured in Mission Foods recipe booklet, given away complimentary to consumers in Malaysia and Singapore with the purchase of Mission Foods products.


Ning Baizura, who is widely known as one of Malaysia’s Top 3 Divas demonstrated her favourite decadent dessert recipe Passion fruit Crispy Layered Crepe at the launch. While she is hailed as one of the top songstresses in Malaysia, Ning has also launched her own line of perfumes and is in the midst of opening a restaurant, while proudly being a doting wife and mother to a 5-year old. She shared the importance of young girls and women recognising the strength within them while remaining true to their feminine side. “It is quite a challenge to possess both values of soft and strong. I’m really delighted to be chosen as one of the representatives to spread the word to women out there that if I can do it, so can you,” said Ning.


Linora Low, a radio host, MC and a well-known advocate of mindful eating and healthy living said that the campaign is really meaningful to her as it echoes her mission to spread the message of self-love amongst women. “Women are usually mistakenly identified as the weaker sex as they are soft and sensitive, but being soft is our strength not our weakness. Women can move mountains and rise above anything once we put our minds to it and it is our softer side that lends us the empathy to be kind while being strong,”Linora said as she demonstrated her recipe for Chicken Kebab Wrap. Linora also enjoys baking strips of the wraps to add extra crunch and taste to her favourite salad recipes.


Francisca Turner, founder of Frankitas, a socially-conscious fashion brand that has gone international, described her journey as an entrepreneur as a life-altering experience. “As an entrepreneur you need a strong and disciplined mind but you also need to know when to be soft – enough to bend but not break,” the mother of three young children reiterated one of the quotes she shared in the campaign. At the launch she shared her family’s favourite recipe, Bogor-style Egg Murtabak that uses the softness and strength of the wraps to hold the ingredients in while it is deep-fried to perfection.


Mouse mommy also love the flexibility and texture of the Mission "Super Soft" original wraps that can hold more my favorite food ingredients like cheese, tuna, salad and olive at one go without tear off.

Interested to get to know more about Mission Wraps,

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