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| Introducing Anis Nabilah’s signature Ice Cream Potong Creation inspired by KitKat Chocolatory. |
Malaysia’s number one chocolate
brand, KitKat and its first
successful flagship store KitKat
“Chocolatory” is making an even more meaningful connection through personalisation
by introducing its Ice Cream Potong creation with Malaysia’s sweetheart
celebrity chef, Anis Nabilah.
Launched in October of last year, KitKat “Chocolatory” gives the public more
chances to engage with the brand in creating delicious, mouth-watering and full
of exciting inclusion to create-your-own KitKat
fingers as well as ready to buy special editions KitKat not available anywhere else at its concept store in Mid
Valley Megamall.
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| From left to right: Sachin Goel, Business Executive Officer of Confectionery, ASEAN; Anis Nabilah, Celebrity Chef; Cheah Keng Kee, Innovation and Renovation Manager; and Sonia Kumari, Consumer Marketing Manager of Confectionery; at the launch of Anis Nabilah’s signature Ice Cream Potong Creation. |
The new KitKat “Chocolatory” is a delicious testing
ground of new flavours and a brand-first where fans will have a say on everything
from flavours to design. Working on the trend of co-creation,
the KitKat “Chocolatory” enables consumers to explore with over 10,000 different
combinations to design their own flavours and packaging, then watch it be made
in front of their very eyes.
From the months of KitKat “Chocolatory’s” induction into the Malaysian market, there
have been various creations that suit the Malaysian flavours such as
Traditional Nasi Lemak, King of Fruits and Ice Kacang. Chef Anis Nabilah has
helped KitKat strengthen its localised flavours by introducing Malaysian
favourite Ice Cream Potong Creation, inspired by the delectable ice cream treats
Malaysians know and love made to authentically represent the finest
traditional tastes and flavours in our Malaysian palate.
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| Anis creating her signature flavours during the creation unveiling last week. |
“In the evolution of a chocolate brand, KitKat “Chocolatory” marks a new vision
and attitude about all things customisable. The trend for food personalisation
has gained popularity globally in recent years and is proved to be extremely successful.
As the trends of customisation continues to ride a high, Malaysia’s leading
chocolate brand, has once again introduced ways to enjoy a KitKat through a collaboration with Celebrity Chef,” explained Mr. Sachin
Goel, Business Executive Officer of Confectionery for Nestlé (Malaysia) Berhad,
ASEAN.
“Referencing the multi
flavoured varieties of Malaysia’s Ice Cream Potong, we know that it is sure
to bring back fond memories of our childhood; of the neighbourhood ice cream
uncle ringing the bell and dishing out different flavours of the stick format. KitKat “Chocolatory” will now carry that experience, with
vibrancy and creativity, all packaged in a single custom made box. Additionally,
with the upcoming
festive season, this makes for a good open house gift many Malaysians will
savour,” stated Celebrity Chef Anis Nabilah.
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| Public were happily try out the Anis Ice Cream Potong KitKat! |
A stunning eight-finger creation that brings out
the most out of a flavourful Malaysian experience. A whole range is showcased
in a single custom package, from a refreshing rose infused drink with
mouth-watering mango desert to a blend of smooth yet crunchy coconut santan
cream and capped off with a classically rich tea-flavoured bar.
Rose Sirap Bandung: Smooth
chocolate infused with rose flavouring coating a crunchy signature wafer topped
off with a dash of rose petals. Pinkish KitKat with rose petals, feeling Love!
Mango
Harum Manis: Mango
flavoured chocolate topped off with an added crunch of almonds enveloping the
signature KitKat wafer. Mouse mommy loves this mango flavour and really "harum manis" when it smell and taste!
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| KitKat Ice Cream Potong - nostalgia and nice as special gift pack! |
Coconut Santan: Sensational coconut
infused white chocolate with toasted coconuts and pistachio nuts for added
crunch, all wrapped around a signature KitKat wafer.
Three
Layer Tea Klasik: Traditional
gula Melaka flavouring combined with rich chocolate, cashews, black tea and a
crispy wafer, to complete the experience. Mouse mommy founds these was quite exotic taste as in less sweet and slight bitter due to black tea and combination with gula Melaka.
In addition to featuring Anis Nabilah’s Ice Cream
Potong Creation, “KitKat “Chocolatory” is inspired by combining fusion which is to merge the
new with the old to bring unique desserts to table, local taste profile (nasi
lemak), popular universal taste profiles, the mixture of sweet and savoury and
unexpected taste combination has seen a steady acceptance from the public. So nostalgia of the ice cream potong ideas! Mouse mommy was happy that got the opportunity to experience to make my own personalized KitKat flavours.
Mouse mommy has been brief about the hygiene part and we are ready to make our own KitKat! First, we got to choose our three type of topping ingredients. Second, choose type of KitKat chocolate - Dark, Milk or White Chocolate. Third, snap a "selfie" photo and select the personalized message that wanted to be printed on the KitKat pack! Fourth, mouse mommy was handmade my own milk chocolate KitKat with three ingredients that consists of orange, raisin and caramel that as a special gift treats for MR and MH! Feeling Love!
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| Special workshop : DIY my own personlized KitKat chocolate! |
“KitKat “Chocolatory” fulfils the need to for trendy customisation
and has effectively been the catalyst for creation in the Malaysian market,
serving as a platform for growth and creativity. The concept store has
contributed to the rise of KitKat as a brand and will continue to be a platform
for development. As the leading confectionery brand, globally as well as
locally, KitKat is always looking forward to add more unconventional and
popular flavours into the market,” added Mr. Goel.
Highlighting the
partnership between the beloved brand and Anis Nabilah, Mr. Goel commented, “We
are looking forward to many exciting collaborations and welcome Anis Nabilah
into the Nestlé KitKat family, and feel she is the ideal face for KitKat “Chocolatory” seeing that she is
Malaysia’s rising culinary star who has a well-documented sweet tooth and big
love for KitKat bars. We also give thanks to our fans in Malaysia who continue
to embrace our store concept, we will continue to listen to feedback, work to further
develop and refine to ensure KitKat leads the way from now and into the future.”
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| Many varieties of combination to choose from to make your own personalized KitKat gift packs in this coming Raya celebration! |
From 8th June
to 2nd July KitKat “Chocolatory”
will be having a Balik Kampung Promo at the Ramadan Kiosk, Centre Court Mid
Valley Megamall where you can gift four special editions plus a FREE gift pack
to family and friends this Ramadhan and Raya season.
For more
information about KitKat “Chocolatory”
Malaysia or Anis’ Creations,
Website : www.kitkat.com.my
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